Rag & Bone has unveiled its first timepiece collection in partnership with Sequel, a division of Timex Group.
“Rag & Bone has always stood at the intersection of heritage and innovation,” Jennie McCormick, Rag & Bone’s chief merchandising and design officer, told WWD exclusively. “Entering the watch category felt like a natural progression. We’ve always treated buttons, rivets and fastenings not just as necessary fastenings, but as an integral part of our design language. The watch category provides an ideal canvas to expand this language — a balance of refinement and functionality.”
The executive said their customer “has always seen Rag & Bone pieces as well-crafted and inherently wearable. Watches offer an opportunity to expand that world, telling our story through a new lens while answering a growing desire for pieces that combine design, with exceptional functionality.“
Designed in Milan, the debut collection for fall features 18 women variations and 14 styles for men across three signature style categories: casual, city and urban. McCormick said each one expresses a distinct element of Rag & Bone’s design identity, including subtle logo stitching, minimalist dials, signature hardware details and other key design motifs.
“They honor our heritage while advancing our design aesthetic into a new category. Each watch is engineered to be worn for a variety of wearing occasions,” she said, adding that the design and development teams came together over the course of a year to collaborate on discussing key style finishes and details, “merging our love for hardware, functionality and an inherent wearability.”
Rag & Bone’s first watch collection, designed with Sequel
Courtesy of rag & bone
The new watch category was the result of a “true partnership that brings two worlds together — Rag & Bone’s design DNA and Sequel’s watchmaking expertise,” McCormick said. “Every element, from the sapphire crystal to the Italian LWG-certified leather straps, showcases refined, sustainable details that reflect our shared commitment to authenticity and craftsmanship.“
The collection is priced $195 to $350 for woman’s styles and $250 to $550 for men’s styles, launching on rag-bone.com on Friday, followed by Rag & Bone boutiques in the U.S., U.K., Germany, Morocco, Australia and Mexico, and select retail partners, including Nordstrom.
“This debut collection represents the next chapter for Rag & Bone, translating their iconic downtown New York aesthetic into timepieces that are as refined as they are functional,” said Brett Gibson, Sequel’s president and chief commercial officer. “Every watch is crafted with precision, designed to tell a story and built for how people truly live today.”
