Prose has distinguished itself by delivering a completely personalized approach to skin care and hair care products. Launched in 2017, Prose quickly set itself apart by achieving milestones such as becoming the first and only certified carbon-neutral custom beauty brand.
And Prose is also finding success by fostering a supportive work culture. Leading Prose’s trajectory are Helen Nwosu, vice president of social impact, and Megan Streeter, chief marketing officer, whose synergy is fueling the company’s dynamic. With backgrounds that include stints at L’Oréal, Estée Lauder and DevaCurl, these leaders are bringing extensive industry knowledge mixed with a personal touch that resonates throughout the company’s culture. The two were interviewed by Amanda Smith, chief executive officer of Fairchild Media Group.
“Megan has been pivotal as a support system at work. Knowing she advocates for me in my absence exemplifies true allyship,” Nwosu said, sharing amid laughter over their day-to-day interactions that mix humor with hard work.
Personalization also underpins Prose’s success. The brand’s business model reflects an industry shift toward greater customization, tapping into the $32 billion personalization sector. “Personalization isn’t just a trend,” Streeter said, adding that even pet food has gone bespoke as seen with brands such as Farmer’s Pet.
What also sets Prose apart is its consultative approach. Every product starts with an 85-factor consultation, ensuring an unprecedented level of personal tailoring. The brand’s method stands in stark contrast to conventional mass production. Prose products are not made until ordered, thereby eliminating waste and inefficiency. “We are looking at every factor from lifestyle changes due to events like COVID-19 to personal hair treatments,” Street said before explaining a meticulous process powered by AI.
Environmental ethics and inclusivity also play a role in the brand’s core, they said. “We don’t keep inventory,” Nwosu said. “By manufacturing only what is ordered, we minimize waste and environmental impact.”
Nwosu noted that the company’s Brooklyn facility exemplifies this approach with products mixed fresh, reducing the industry’s typical 40 percent waste due to unsold products.
Prose’s tailored products also serve a broader societal commitment. “Our products inherently champion inclusivity. We ensure everyone can receive something specially made for them, regardless of their skin color or hair type,” Nwosu added.
Externally, Prose engages with nonprofit organizations and supports initiatives such as the Emerging Entrepreneurs Grant to aid Latine entrepreneurs, reflecting their commitment to social impact beyond their direct consumer base.
There’s also a focus on mentorship. With a workforce comprising 60 percent women, Prose is pioneering in gender representation, especially in leadership roles within the beauty industry. “We strive not just to maintain but elevate the presence of women in leadership roles. It’s about nurturing internal talent and fostering growth,” Streeter said adding that the company offers active mentorship and employee development programs.
