MILAN — Prada Mode is getting even more multidisciplinary for its 14th iteration, which will be held at New York’s Hotel Chelsea in conjunction with the Tribeca Festival.
The Italian brand conscripted real-life friends Nicolas Winding Refn, a Danish film director, and Hideo Kojima, a Japanese game creator, to conceive the new leg of the architectural and cultural activation, building on their previous Prada-mediated collaboration for the “Satellites” exhibition. The latter was mounted at the Prada Aoyama epicenter in Tokyo last summer and revolved around the connection between love, language and creativity.
Dubbed “Satellites II,” Prada Mode’s New York leg is envisioned as an extension of the original exhibit. Running June 3 to 7 — with the first couple of days accessible on an invitation-only basis — the event will take over Hotel Chelsea with happenings, showcases and site-specific installations scattered throughout its spaces, reconfigured under a sci-fi lens, Prada said.
“The culminating effect will be an unforgettable cosmic voyage into the connection, inspiration and friendship shared by the two artists,” Prada stated.
Across the two-day private exhibition on June 3 and 4, a few of the hotel’s rooms will be turned into television studios, showcasing original and unique performances, while others will host selected guests for an overnight stay.
In the following three public days, more art installations will be mounted inside the rooms and more activations will be lined up in additional, undisclosed venues across the city.
In sync with previous iterations, Prada Mode New York will encompass a rich cultural program spanning talks, concerts, performances and broadcasts.
In addition to the original Satellites exhibit, Winding Refn created a short film — titled “Touch of Crude” — for the luxury brand’s spring 2023 collection. He is best known for the feature film trilogy “Pusher” and for scooping the Cannes Film Festival Award for Best Director for the action-drama movie “Drive” in 2011.
Marking his second collaboration with Prada, Kojima is a renowned game creator considered the father of the “stealth genre.” After setting up his own studio, Kojima Productions, in 2015 he released his hero videogame for PlayStation 4 and PC titled “Death Stranding” and starring Norman Reedus, Mads Mikkelsen, Léa Seydoux, and Lindsay Wagner. In 2020, he received the BAFTA Fellowship award, the highest accolade the organization bestows upon an individual in recognition of exceptional contribution to film, games or television.
Last year, Prada Mode traveled to London to coincide with fine art fair Frieze, collaborating with artistic duo Elmgreen & Dragset, after landing in Osaka and Inujima island, Japan, and Abu Dhabi. The former event held in June 2025 was the result of a partnership with Kazuyo Sejima, the cofounder of architecture and design firm SANAA, as reported, while February 2025’s iteration in the United Arab Emirates’ city was held at the MiZa district and developed in collaboration with multidisciplinary artist Theaster Gates.
In 2024 Prada Mode touched down in Los Angeles, presenting the third edition of The Double Club, a project by Carsten Höller, in collaboration with Luna Luna at the Luna Luna Studio.
In 2023 Prada Mode took place in association with the Tokyo metropolitan government and the Teien Art Museum, one of Japan’s main institutions. It was hosted and curated by Sejima.
The inaugural Prada Mode was staged during Art Basel Miami Beach in 2018.
Past iterations featured works and installations by several artists, directors and photographers, such as Jamie Diamond, Kate Crawford, Trevor Paglen, Lee Sook-Kyung, Kim Jee-Woon, Yeon Sang-ho and Jeong Dahee, in addition to Gates, Zhangke, Hirst and Syms, among others.
