MILAN — A testament to the prowess of the design industry, luxury furniture brand Poliform has taken over one of fashion‘s most iconic addresses: Trussardi‘s former home in Milan’s ritzy Piazza della Scala.
Poliform chief executive officer and cofounder Giovanni Anzani and cofounders Alberto Spinelli and Aldo Spinelli said they would relocate its presence on Piazza Cavour to the new space by the end of 2025, in an emailed statement to WWD.
“Milan has always been a central hub for Poliform, a city that has consistently served as a distinguished partner for the brand. For decades, Poliform has maintained a presence at its showroom in Piazza Cavour, a space that has witnessed the company’s business growth and global expansion,” the statement said, emphasizing the potential for a community connection with the city of Milan.
The aim is to showcase the Poliform lifestyle experience with a new three-story retail space that will house a café in the outdoor area on the ground floor, “offering a welcoming space for social gatherings and visitor engagement,” the statement added. The architectural design was led by Stefano Belingardi Clusoni, who moved beyond the traditional concept of retail spaces, bringing to life a contemporary setting where living, kitchen and bedroom areas are in connection with each other.
The inside of Poliform’s new Washington, D.C., store.
Courtesy of Poliform
Poliform, with the help of collaborators like French architect and inventor Jean-Marie Massaud, designer Emmanuel Gallina, Singapore- and New York-based architect Soo K. Chan and Dutch designer and art director Marcel Wanders, is one of the most recognized Italian home brands in the U.S. It opened in Washington, D.C., in 2024, New York City’s NoMad district in 2016, Los Angeles in West Hollywood 21 years ago and Miami’s Design District 23 years ago.
After years of turmoil, the Trussardi fashion house was sold to Italian fashion group Miroglio in March 2024.
The late family patriarch Nicola Trussardi, who propelled the family’s business in the ’80 and ‘90s, opened Palazzo Trussardi near the La Scala theater in 1996 as one of the first concept stores in the world, merging fashion retail with food, while also serving as an exhibition space for artists and architects. At the time of the sale, the building was not part of the transaction and remained in the hands of the Trussardi family.
Today, the company founded in 1970 in the heart of Brianza, the northern Italian furniture district, counts the U.S. as one of its biggest markets by sales.
