LONDON — Phoebe Philo, which launched last year, is expanding internationally and the next stop is Asia-Pacific.
The collection will be available in the APAC region on phoebephilo.com, the brand’s only online destination, as well as through brick-and-mortar wholesale partners.
It will begin shipping to Australia, Hong Kong, Japan, Singapore and South Korea in November, while wholesale partnerships will be phased in from the end of October.
The collection, which includes ready-to-wear, leather goods, shoes and accessories, will be sold at Dover Street Market Ginza and Isetan Shinjuku in Tokyo. It will also be sold at Parlour X in Sydney, and Shinsegae International in Seoul.
When the brand’s website begins shipping to APAC in November, it will sell a selection of merchandise from the current collection. It plans to broaden the offer when the second collection starts arriving in phases in early 2025.
The move into APAC is the next step in an expansion strategy that started earlier this year with Bergdorf Goodman in New York. The brand has since waded deeper into brick-and-mortar by wholesaling to five additional marquee retailers.
They are 10 Corso Como in Milan, Dover Street Market in London and Paris, Maxfield and Neiman Marcus in Los Angeles and The Webster in Miami.
The site also ships to the U.K., Europe and the U.S.
Philo’s long-awaited signature collection, which debuted in October 2023, arrived nearly six years after the designer wound up an acclaimed 10-year tenure at Celine in Paris.
The mission of her independent, namesake house — which counts Celine parent LVMH Moët Hennessy Louis Vuitton as a minority investor — is to create clothing and accessories “rooted in exceptional quality and design.”
The designer takes a seasonless approach, places a value on permanence, and caters to a customer and collector base that has remained loyal to her for decades.
The British designer forged a newfangled take on a direct-to-consumer fashion brand, launching all the main product categories at once, but producing them in limited quantities in order to sidestep overproduction, one of the biggest blights on the fashion industry.
In 2021, Philo talked about her design philosophy, saying that “to be independent, to govern and experiment on my own terms, is hugely significant to me.”
