PGA Tour Superstore has a new chief.
The Atlanta-based golf retailer has named Troy Rice its new chief executive officer, effective Sept. 2. He succeeds Dick Sullivan who announced his plans to retire in April. Sullivan will remain executive chairman of PGA Tour Superstore and a member of its Arthur M. Blank board of trustees.
Jill Spiegel will continue as president of the chain and will report to Rice.
Rice served for the past three years as CEO of Total Wine & More, a retail beverage chain. He will report to Blank Family of Businesses owner and chairman Arthur M. Blank who acquired PGA Tour Superstore in 2010 when there were only 10 stores. The company has since grown to 77 stores in 28 states. The plan is to increase the number of stores to more than 100 over the next two years, the company said.
Rice began his career at The Home Depot when it was being led by Blank, who cofounded the business with Bernie Marcus. Rice spent 16 years there, rising from management trainee to senior vice president of store operations, and also held senior leadership roles at Office Depot and Toys R Us.
During his time at Total Wine & More, Rice helped the company increase sales from $2.5 billion to $6 billion and grew the fleet from 165 to 274 stores while accelerating online sales from $300 million to over $1 billion.
“Troy’s proven record of success makes him an exceptional fit to lead as our new CEO of PGA Tour Superstore,” said Blank. “His experience and leadership roles at Home Depot and in dynamic retailers since then underscore his deep understanding of our core values and operational discipline. His achievements, particularly his ability to drive growth, lead transformation and elevate customer experiences, reflect his understanding of today’s retail climate. We are excited to welcome him into our family of businesses and are confident we’ll continue to ascend under his leadership and on the foundation of our values. I look forward to all we will accomplish together in the years ahead.”
“I am thrilled to join PGA Tour Superstore and help build on the business that Arthur, Dick, Jill and the entire team have created,” said Rice. “This is truly a best-in-class business that leads the way in customer experience and provides golfers with the best the game can offer. Between the product selection, associate knowledge, and in-store services, PGA Tour Superstore offers an unparalleled experience in the market.”
Rice continued: “To work with Arthur again, who is a true visionary in the retail business, is a dream come true for me, and I am especially proud to join an organization that lives and breathes its values like PGA Tour Superstore.” PGA Tour Superstore offers equipment and apparel for golf enthusiasts and is operated by Golf & Tennis Pro Shop Inc., a subsidiary of Atlanta-based AMB Sports.
