Billboard Women in Music 2025
It’s a milestone moment for Paris Hilton’s fragrance partnership with Parlux. It’s been more than 20 years of collaboration with the beauty manufacturer and distributor on the Paris Hilton Fragrances brand, which she’s commemorating with the release of her 30th perfume: Iconic.
For the first time, Paris Hilton Fragrances has teamed with a retailer for the launch, which drops exclusively at Ulta Beauty on April 20. But fans have access to the scent starting Wednesday, available first at parishiltonfragrances.com. It comes in three sizes: 100-ml for $80, 30-ml for $48 and 10-ml for $27.
Iconic by Paris Hilton Fragrances.
Courtesy of Paris Hilton Fragrances
“My sister and I always used to go into my mom’s boudoir — she’s always been collecting fragrances her whole life, and we would just play with them,” Hilton said in a telephone interview. “And I remember saying to my mom, ‘One day, I’m going to have my own perfume,’ and now I’ve turned it into one of my multibillion-dollar businesses. So it just makes me so proud, just from that moment to now.”
“Every minute, nine bottles of Paris Hilton Fragrances are sold worldwide,” revealed Parlux president Lori Singer. The business is estimated to have done more than $2.5 billion in sales.
Hilton, now 44 and a mom of two, has been ahead of the celebrity-founded beauty brand boom. It was back in 2004 that she began working with Parlux on the release of her first fragrance, simply called Paris Hilton.
“Paris is the O.G.,” Singer went on. “She’s been around since the beginning. She had a vision, loved fragrance and wanted to create a brand.…It stems from her love of fragrance.”
Iconic by Paris Hilton Fragrances.
Courtesy of Paris Hilton Fragrances
“I’ve been shopping there for many years,” Hilton said of bringing on Ulta Beauty as partner. “I love the experience of going into a store, being able to go and see everything, smell it, look at it, feel it. And I just love Ulta Beauty. I think that everything they do is amazing, and I’m also excited just to expand my brand and connect with their amazing community of beauty enthusiasts.”
Hilton continues to stay busy with beauty launches. She recently revealed the release of Parívie, a new skin care brand as part of 11:11 Media; she’s a majority stakeholder of the company, working alongside Bruce Gersh and marketing agency Guthy-Renker.
How does Hilton define beauty today? “I think it really comes from within,” she said. “I can see beauty through someone’s eyes, through their heart. I think the most beautiful thing about a person is their heart and how kind they are. And I think kindness is beautiful.”
Iconic by Paris Hilton Fragrances.
