Pamela Anderson Wows in a Magnolia Pearl Dress at the Sonsie Pop-Up

All eyes were on Pamela Anderson on Friday afternoon at the launch event for her vegan skin care brand Sonsie’s pop-up in SoHo, where the “Last Showgirl” actress turned heads in a colorful look.

Anderson made a convincing argument for florals in the fall with her long white off-the-shoulder dress from Magnolia Pearl, which was covered in colorful appliqué flowers. Made from cotton and eyelet fabric, the flowy, calf-grazing frock featured a dainty lace trim around the neckline and cuffs, along with ruffles on the back of the silhouette. She layered a soft blanket-like coat atop the number, a practical addition to the look given the chilly New York City forecast.

Anderson’s chocolate brown square-toe heels and white tights mash-up, meanwhile, gave the outfit a playful touch. She went light on accessories, skipping jewelry and styling the ensemble with oversized Krewe sunglasses to go slightly incognito on her way to the gathering. As for the model’s glam, her hallmark blonde hair was worn in bouncy curls. True to form, Anderson arrived in her now-signature bare-faced look, with no trace of makeup in sight.

Featuring a visually pleasing garden setup inside, the aforementioned pop-up officially opened up to the public today and will run through Sunday, from 10 a.m. to 6 p.m. This marks the first time Anderson’s beauty company has offered an in-person shopping event for customers. At the launch event, the actress also celebrated Sonsie’s newest formula, the Adapt Cream.

Anderson took the reins at Sonsie last year, a year after the beauty brand launched. “When I started working with the Sonsie group, I really wanted to start applying my life lessons and things that I’ve learned along the way — accepting where you are on your beauty journey — and I just felt like the rose garden, for me, was a very grounding message, because I kind of rediscovered myself in the rose garden,” the actress previously explained to WWD.