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Paige DeSorbo, known for Bravo’s “Summer House” and “Giggly Squad” podcast, is starring in TRESemmé’s new Give Gloss campaign. Unveiled on Monday, the campaign sees the brand ambassador highlighting products from TRESemmé‘s Lamellar Gloss collection, which includes new shampoo, conditioner, finishing oil, cream serum and hairspray.
“I have been using TRESemmé truly since I was allowed to use hairspray, so like honestly like fourth grade,” DeSorbo told WWD. “It was really exciting for me to be able to get the chance to partner with them for this new campaign.”
Paige DeSorbo x TRESemmé
Courtesy of Tresemmé
TRESemmé Lamellar Gloss Shampoo, Conditioner, and Shine Spray
Price upon publish date of this article: $25.96
TRESemmé Lamellar Gloss Cream Serum
Price upon publish date of this article: $7.99
DeSorbo is known for favoring sleek and polished hairstyles, whether on television or the red carpet. “I am known for having shiny, glossy hair, so this collection just makes so much sense to me. Plus, I love a slick back look and you really do need a great hair oil and shine spray to achieve the best slick backs,” she said.
The Lamellar Gloss Finishing Oil also helps DeSorbo to hide her “flyaways.” “When I do a ponytail, it looks disheveled. But there’s nothing like a quick fix product to help you look more put together than you actually are,” she said.
Paige DeSorbo x TRESemmé
Courtesy of Tresemmé
TRESemmé Lamellar Gloss Finishing Oil
Price upon publish date of this article: $7.99
For the reality star, hair is an essential part of her self-confidence. “If my hair is done, I really don’t care what the rest of my face or body looks like because I’m having a good hair day,” she said.
DeSorbo previously partnered with TRESemmé for the Christian Siriano fall 2025 show in New York City, using products from the brand to style her hair.
Paige DeSorbo x TRESemmé
Courtesy of Tresemmé
“Give Gloss is our answer to the gatekeeping that can bring ‘girl world’ down, and we’re so excited to be teaming up with Paige DeSorbo — the ultimate girls’ girl — to help bring this campaign and glossy movement to life,” shared Yoni Klein, head of TRESemmé North America, Unilever, said via statement.
DeSorbo and TRESemmé will host events celebrating the launch in New York City from April 7 to 9. The campaign will be rolling out through a series of digital and TVC spots, social takeovers and a special episode on Paige’s podcast, “Giggly Squad,” in partnership with Acast Creative Studios.
TRESemmé
DANILO HESS
TRESemmé’s Lamellar Gloss collection is now available at mass retailers for a suggested price of $6.99.
