NYX Professional Makeup enters the gamer world with its latest collaboration. The beauty brand partnered with “A Minecraft Movie” to celebrate the film adaptation of the popular video game, with fresh designs and products for beauty and gaming enthusiasts alike.
Warner Bros. Pictures teamed up with the cosmetics brand to launch the collaboration ahead of the film’s release on April 4. The limited-edition collection features makeup must-haves with memorable iconography of Minecraft.
NYX Professional Makeup x “A Minecraft Movie.”
Courtesy of NYX
“As the brand of entertainment, we are made up of pop culture experts who thrive on creating unexpected partnerships: whether in gaming or sports to music and film, NYX Professional Makeup is always at the forefront of culture,” said Denee Pearson, global brand president of NYX Professional Makeup, in a statement.
“We are thrilled to launch the ‘A Minecraft Movie’ collaboration because the film resonates with our core values of self-expression through artistry. We had so much fun developing these products, especially paying homage to fan-favorite mobs in fun colors and shapes. We can’t wait to see our community bring their creativity to life with this collection.”
NYX Professional Makeup x “A Minecraft Movie.”
Courtesy of NYX
Affordable products in the collection include the brand-new Cheeky Mob Blush Balms in three buildable shades with stackable cube packaging. The collection also features Rare Highlight Balms in three pearl-packed luminous shades. Other highlights are the fan-favorite Fat Oil Slick Clicks in three glossy finishes and a compact mirror with pixelated design.
The compact mirror retails for $20, while other products in the collection retail for $12 and $11, respectively.
NYX Professional Makeup x “A Minecraft Movie.”
Courtesy of NYX
The collection is available on NYX’s official website now and will be available globally on Monday.
This isn’t NYX Professional Makeup’s first foray into tech and gaming. The beauty brand previously collaborated with iHeartMedia for NYX’s spring 2023 collection. The partnership brought NYX’s products to iHeartLand via Roblox, an online gaming platform created in 2004.
