New Balance is welcoming its first Indian brand ambassador, actor and style icon Janhvi Kapoor, to join its roster, marking a milestone for the brand’s growing presence in the Indian market.
Janhvi Kapoor for New Balance.
The athletic brand views Kapoor’s rise in the realms of film and fashion to embody individuality, resilience and a fearless commitment to personal expression. Among her fashion endeavors, the Bollywood star walked in Gaurav Gupta’s bridal couture show in Miami this year.
According to a statement from the brand, New Balance also views Kapoor’s versatility as an actor, influence among youth, and advocacy for self-confidence and authenticity as aligning with the brand’s goal of empowering people to own their individual journeys both on the field and off.
Kapoor said in a statement, “I’ve always admired New Balance for its dedication to innovation and celebrating individuality. It’s a brand that encourages you to own your story, and that’s something I deeply connect with. For me, fashion and fitness have always been about staying true to yourself — New Balance allows me to express that confidence and authenticity. I’m truly honoured to be part of the New Balance family and excited for this journey together.”
In partnership with one another, Kapoor and New Balance strive to build a more creative, inclusive, and confident culture surrounding sport and fashion to mirror the spirit of modern India.
Radeshwer Davar, country manager, India at New Balance, said in a statement, “We’re thrilled to welcome Janhvi to the New Balance family. Our sponsorships are always coauthored — rooted in shared vision and mutual creativity — and Janhvi brings not just influence but genuine inspiration. Her passion, drive and individuality mirror the ethos that defines New Balance. She’s someone who continuously evolves, and together we’ll explore new dimensions of fashion and sports for our audiences in India.”
Janhvi Kapoor for New Balance.
New Balance
“India is one of the fast-growing markets across MEAI region for New Balance,” said Stuart Henwood, senior director, New Balance, Middle East, Africa, and India (MEAI), in a statement. “Janhvi’s individuality and entrepreneurship spirit aligns to the values of the brand and our vision for India. She will play a key role in deepening our connection with consumers across the country and wider MEAI region. Her energy, style, and commitment to excellence reflect the very spirit of our brand, and we’re delighted to welcome Jahnvi to the New Balance family.”
