MILAN — The appetite for pre-loved luxury goods is not waning. To wit, Mytheresa and Vestiaire Collective are riding the wave of demand by expanding their joint resale program to menswear.
As of Wednesday, men’s items and menswear brands that are among those carried by the e-tailer will be added to the roster of firms eligible for resale.
“We are happy to deepen our partnership with Vestiaire Collective and to extend our successful resale service to menswear items,” said Amber Pepper, chief marketing and customer officer at Mytheresa. “This expansion underscores Mytheresa’s ongoing commitment to circularity and to enhancing the luxury shopping experience across all categories,” she said.
The two platforms struck their first deal in 2021, offering a resale service to Mytheresa’s top customers in Europe. In the span of a year, they expanded the service to the U.K. and then to the U.S. The menswear resale service will apply to the same regions.
Mytheresa said that since June 2021, when the partnership launched, customers have successfully listed more than 55,000 pieces womenswear pieces including ready-to-wear, shoes, bags and accessories on Vestiaire.
After submitting their pre-loved luxury pieces on a special landing page on the Mytheresa site, customers get a quotation on their items, which are then authenticated by the Vestiaire Collective team before an instant Mytheresa store credit is issued to sellers in return. Customers do not necessarily need to have purchased merchandise on Mytheresa to resell it via the Vestiaire partnership.
“We are thrilled to extend our partnership with Mytheresa to menswear, at a pivotal moment as we strategically develop the men’s category on our platform,” said Bernard Osta, chief executive officer of Vestiaire Collective. “Our longstanding collaboration reflects our shared commitment to making circular fashion a true alternative to all luxury customers, across all categories,” he said.
A picture from the Mytheresa menswear campaign.
Courtesy of Mytheresa
Mytheresa is not the only e-tailer to be championing resale as part of its sustainability efforts.
Farfetch debuted its “Second Life” in early 2019, while in 2021 Yoox Net-a-porter — now owned by Mytheresa — also joined the game as part of a partnership with resale technology provider Reflaunt, with services first available to Net-a-porter customers and extended in 2022 to Mr Porter and The Outnet.
