Mug Root Beer has entered the fashion world with the American root beer brand’s first fashion-forward accessory — the limited-edition root beer float mini tote bag.
The bag follows the ongoing trend of food-themed bags, including Louis Vuitton’s viral lobster bag, among others. Mug Root Beer’s bag is crafted from creamy fabrics and inspired by the rich, dark brown hues of the root beer float.
The Mug Root Beer limited-edition root beer float mini tote bag.
Courtesy of Mug Root Beer
The Mug Root Beer float mini tote features design elements that allow you to carry a root beer float on the go, keeping the autumn season in mind with this festive drink. The Mug Root Beer float bag officially launches on Monday, while supplies last. Fans can follow the brand’s official social media accounts and TikTok Shop for the Mug Root Beer Float Bundle, retailing for $45.
Along with its leak-proof, insulated design, the bag is crafted with a convenient on-the-go spigot for refreshing your look or your root beer float.
The Mug Root Beer limited-edition root beer float mini tote bag.
Courtesy of Mug Root Beer
“Style, like flavor, is all about bold combinations,” said Michael Smith, vice president of Mug Root Beer. “The Mug Root Beer Float Tote is designed with one thing in mind: making sure our die-hard Mug fans never have to be anywhere without their favorite treat. This is the bag they want to be left holding.”
While the Mug Root Beer float mini tote is not designed to look like the drink of classic Americana, it is the beverage brand’s foray into the fashion world follows suit with a growing trend of food-centric accessories and even home decor.
The Mug Root Beer limited-edition root beer float mini tote bag.
Courtesy of Mug Root Beer
“Right now, we’re seeing an incredible wave of enthusiasm around nostalgic, joyful food motifs that evoke a sense of playfulness,” Katherine Find, Anthropologie Home‘s chief merchandising officer, previously told WWD.
