WWD Beauty Inc took a variety of sources into account to compile the 2024 Power Brands list, including our own reporting.
Sales:
For domestic sales across the mass and prestige markets, Circana provided the top 10 brands by category for skin care, hair care, makeup and fragrance, as well as the market overall, and the top share gainers in each. Globally, Euromonitor International contributed sales rankings across skin care, hair care, makeup and fragrance for 2023, and we also referenced the WWD Beauty Inc Top 100, an annual ranking of the biggest beauty companies.
Digital:
Data from CreatorIQ, Trendalytics, Launchmetrics and Spate quantified brands’ digital agility, while bestseller pages on Sephora.com, Ulta.com and Amazon illustrated top performers at retail.
Agility and Innovation:
Our own reporting informed how impactful launches were evaluated. As for donations and philanthropic endeavors, companies provided their own figures.
Industry Awards:
2024 winners of the Fragrance Foundation Awards, WWD Beauty Inc’s Makeup Essentials and Greatest Skin Care Products of All Time franchises, 2023 Allure Best of Beauty Awards, 2023 CEW Beauty Awards and the 2024 Marie Claire Prix d’Excellence also informed our compilation.
