Moose Knuckles, the Canadian luxury outerwear brand, has named Mia Wang chief executive officer, Asia Pacific, effective immediately.
Wang succeeds Eric Tosello, who held the title of executive vice president of Asia Pacific for the last three years.
“Mia brings a rare combination of entrepreneurial grit, digital fluency, and cultural insight, making her uniquely equipped to shape our presence across the region. Her leadership will be crucial in crafting a resonant, modern expression of our brand that speaks to the next generation of consumers in Asia and beyond,” said Victor Luis, chairman of Moose Knuckles.
“At Cathay Capital, we believe in the power of bold leadership. Mia’s entrepreneurial track record and deep cultural fluency make her the right leader to unlock the next chapter of growth for Moose Knuckles in Asia,” said Jean-Marc Prunet, partner at Cathay Capital, the brand’s majority shareholder.
“Mia represents the new generation of leadership that understands both global brand building and the intricacies of the Asian market. Her appointment marks a major step in strengthening Moose Knuckles’ position in the region,” added Gao Dekang, chairman of Bosideng, which holds a minority stake in the company.
Wang was previously the cofounder and CEO of Maia Active, an athleisure brand known as the Chinese version of Lululemon. Under her helm, Maia Active scaled rapidly online and in brick-and-mortar.
In 2023, the Chinese sportswear giant Anta Group acquired a 75.13 percent stake in Maia Active and later named Zhao Guangxu its CEO.
A graduate of Ohio State University, Wang began her career in New York as a merchant at Victoria’s Secret. She later returned to China as one of the first employees at Xiaohongshu, the popular social-commerce platform.
Moose Knuckles entered the Chinese market in 2019 after raising capital from Cathay Capital, a Paris-based private equity firm. The same year, the Montreal-based outerwear brand opened its first retail outlet at Beijing’s SKP-S department store.
In 2024, Bosideng became a strategic partner in Moose Knuckles, acquiring more than 30 percent of the Canadian company for an undisclosed amount.
