THE WRITE STUFF: Montblanc has promoted Stephanie Radl to the new role of director, brand relations and communications, WWD has learned.
Radl reports directly to Giorgio Sarné, who joined as chief executive officer of the Hamburg, Germany-based company last September. She will be responsible for developing and executing a comprehensive communication plan, according to Montblanc.
Her remit also includes managing relationships with global brand ambassadors and journalists, overseeing global PR efforts, media planning and content creation.
Montblanc’s current slate of brand ambassadors include Wes Anderson, Rupert Friend, Zinedine Zidane, Xin Zhilei and Jing Boran.
Radl joined Montblanc seven years ago as international PR director, ultimately becoming director of brand relations.
A graduate of London College of Fashion, Radl started her career as communications manager at Cos, the fashion brand owned by H&M.
She also managed luxury fashion clients such as Calvin Klein and Moncler in subsequent roles and PR agencies Purple and BCPM, gaining expertise expertise in strategic planning, client relationship management and new business development.
Her specialties include media facilitation, event production and crisis management.
Controlled by Compagnie Financière Richemont, Montblanc is best known for its luxury writing instruments, along with leather goods, accessories, fragrances and eyewear. In recent years the brand also ventured into personal tech with smartwatches, headphones and other digital devices.
Rupert Friend and Maude Apatow in a Montblanc campaign.
Charlie Gray
