Jasmine Tookes is on a mission to celebrate motherhood.
Tookes’ beauty and wellness brand Brunel is teaming up with maternity and postpartum brand Bumpsuit on a collaboration of new products and kits. The collection features The Sleep Set, $226; The Date Night Set, $203, and The Baby Mama Set, $119, featuring Bumpsuit items and Brunel’s bestselling Renew Hair & Body Oil, $48, a favorite of Hailey Bieber’s. It also includes several new Bumpsuit designs created in collaboration with Tookes, including The Black Denim Painter Jean, $220; Cotton Rib Triangle Bra, $36; Off the Shoulder Soft Mesh Top, $89, and more. The collection is available now direct-to-consumer and at Amazon, Revolve and Victoria’s Secret.
“My mission with this collaboration is to celebrate women in every phase of life. I wanted it to feel empowering and authentic, something that reflects real confidence, not perfection,” Tookes said via email. “I’ve always been passionate about helping women feel good from the inside out, so this partnership is all about that balance of strength and softness.”
Jasmine Tookes x Bumpsuit
Courtesy of Bumpsuit
This news follows several other Bumpsuit collaborations, including ones with content creator Nara Smith and The Skinny Confidential’s Lauryn Bosstick. As Tookes has long been a Bumpsuit fan, having used the products previously during her pregnancies, founder Nicole Trunfio knew she was a perfect fit. Tookes also gifted Brunel and Bumpsuit goodies to guests at her baby shower.
“At Bumpsuit, we’ve always been committed to redefining motherhood through thoughtful design and innovative pieces that make women feel confident, supported and celebrated at every stage of the journey,” she said. “Partnering with Jasmine felt like such a natural choice because she embodies everything our brand stands for: strength, elegance, wellness and a deep understanding of motherhood. Including Jasmine’s wellness brand, Brunel, makes this collaboration even more special. Together, we’re not just creating products, but an experience that nurtures women both inside and out.”
Jasmine Tookes x Bumpsuit
Courtesy of Bumpsuit
This news follows Tookes’ viral moment opening the Victoria’s Secret Fashion Show at nine months pregnant, as she is similarly trying to redefine what motherhood and pregnancy mean in the media.
“It felt surreal. I grew up watching the show and being a part of it was already a dream but to open it again in this new chapter felt full-circle,” Tookes said. “What stuck with me most was the energy backstage. You could just feel how much the brand has evolved. It was diverse, empowering and really about celebrating individuality. That made it even more meaningful.”
Jasmine Tookes x Bumpsuit
Courtesy of Bumpsuit
With this collaboration and moments like the Victoria’s Secret Fashion Show, Tookes is hoping to inspire and empower women at all life stages.
“For me, it’s about showing that becoming a mom doesn’t mean you have to lose yourself. It just adds another layer to who you are,” she said. “I wanted to share that side of my journey openly because I think a lot of women feel pressure to “bounce back” or be a certain way. I’m trying to show that you can still chase your goals, take care of yourself and evolve at your own pace.”
