Moda Operandi, the luxury e-commerce retailer, is partnering with The Brazilian Court Hotel, a storied Palm Beach destination, for a one-of-a-kind takeover from April 8-12.
The collaboration will transform the legendary hotel into a hub of style, beauty and bespoke experiences, featuring sought-after designers and brands from around the globe.
Throughout the five-day event, a curated selection of designers and fashion houses, including Johanna Ortiz, TWP and Agua by Agua Bendita, will activate throughout the hotel with a series of invitation-only and open-to-the-public events, offering immersive and interactive shopping experiences.
Guests will have the opportunity to try on a wide assortment of Palm Beach-exclusive edit from Moda Operandi‘s designer matrix including Oscar de la Renta, Carolina Herrera, Brandon Maxwell, High Sport, Posse, Marrakshi Life, Andres Otalora, Cala de la Cruz, Alemais, Missoni, Anemos, among others. In addition, they can try on special pieces by Brazilian fine jewelry label Sauer, meet Maison d’Etto’s founder Brianna Lipovsky and custom-engrave their perfume purchases, create one-of-a-kind bag charms with Eliou, and customize bespoke phone cases with Ossa.
There will also be luxurious pampering sessions as Skin Design London will offer mini facials. In the library, MH Studios will be on-hand to work with clients to help them design their dream keepsake photo album. Lily’s Pool Lounge will undergo a transformation into “Johanna’s El Bar,” courtesy of Ortiz, featuring Lalo Tequila, Avaline, French Bloom and Grey Goose.
The event will feature private events for top Moda clients and tastemakers such as breakfasts, styling sessions, poolside cocktails and salon-style presentations, as well as a pop-up retail space, Casa by Brazilian Court, which will be open daily to the public from April 8-12.
April Hennig, chief merchant at Moda Operandi, said, “We have seen incredible sales in the Palm Beach area, and when The Brazilian Court Hotel approached us with the opportunity to activate around their retail space, the timing could not have been better. There is a massive demand for more in-person events. We have put together a strong program over five days, with private events featuring designers Johanna Ortiz, TWP and more, who will be making appearances and meeting clients. We’ve also curated a pop-up, open to the public, that we feel will strongly resonate with not just existing customers, but new ones too.”
Bobby Schlesinger, owner of The Brazilian Court Hotel, said, “The partnership with Moda Operandi is a seamless extension of The Brazilian Court Hotel’s legacy of elegance and sophistication. We are proud to bring an unparalleled fashion experience to Palm Beach, celebrating the artistry and craftsmanship of these incredible designers and brands.”
