Dallas’ boutique luxury property, Hôtel Swexan will unveil an exclusive partnership with Italian fashion house Missoni. The hotel will introduce a first-of-its-kind rooftop pool pop-up launching on June 21.
Known for its use of vibrant colors and striking patterns, Missoni will transform the rooftop into an oasis of high fashion and relaxation.
Hotel guests will find Missoni’s signature stripes and patterns adorning the property’s infinity-edge rooftop pool, with branded lounger covers, among other things. In addition, Missoni will unveil a custom retail cabana, showcasing the brand’s newest ready-to-wear, swimwear and home collections.
A look at the Missoni pool pop-up.
“We are incredibly excited to partner with Missoni, a brand that shares our commitment to timeless elegance and exceptional design,” said Julian Payne, general manager of Hôtel Swexan. “This partnership is the perfect fit as Hôtel Swexan and Missoni are both family-owned businesses, dedicated to creating unique experiences that resonate with the world’s most discerning clientele. We both cater not just luxury offerings, but a sense of enduring craftsmanship and modern sophistication.”
Hôtel Swexan is a family-owned 134-room boutique concept that combines Swiss heritage with Texan hospitality. Its expansive rooftop pool has panoramic views of the Dallas skyline.
The rooftop will offer a special Missoni menu, featuring bites and beverages such as the Malfy Gin Spritz. This menu will be offered by the pool as well as at Pomelo, the property’s intimate rooftop bar designed with Mediterranean elegance. In addition to the poolside pop-up, Hôtel Swexan will offer guests a luxurious Missoni package, which includes an in-suite gift upon check-in.
