Minnow, a family lifestyle brand, has partnered with Feed, the mission-driven line of bags founded by Lauren Bush Lauren. They have created The Mother Bag, a limited-edition tote designed for moms and those on the go, that also gives back.
The blue-and-white gingham tote is available only on Minnow and Feed’s websites, retailing for $125. With every purchase, 100 school meals are donated to children in need, staying true to Feed’s impactful mission.
The Feed x Minnow tote bag.
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“We’ve absolutely loved partnering with Feed to bring this special limited-edition summer carryall to life. As a brand founded by a fellow mom, we understand the need for something timeless and functional to carry you through every family adventure. What makes the ‘mother bag’ even more meaningful is knowing that each one helps provide school meals to children in need — a mission we’re so proud to support alongside Feed,” said Morgan Smith, founder and chief executive officer of Minnow.
Lauren Bush Lauren, CEO and cofounder of Feed Projects, said, “It has been so fun to work with the Minnow team to create the perfect limited-edition summer carryall bag in their iconic gingham print. As a mom, I know how much stuff we need to tote around for all the fun adventures with our kiddos, so this bag will definitely be my go-to this summer. And of course, true to the Feed model, each bag will help provide school meals to kids.”
