Mike Faist, Sam Nivola and Will Price Named Dior Brand Ambassadors

Dior is beefing up its growing army of brand ambassadors, with the appointment of actors Mike Faist, Sam Nivola and Will Price.

Faist joins his fellow “Challengers” star Josh O’Connor as a representative for the collections designed by Dior creative director Jonathan Anderson, who previously cast both in campaigns for Loewe.

“There’s a beautiful restlessness in his performances, a quiet rigor beneath every gesture. For me, he is one of the defining talents of his generation, and I’m excited to continue our collaboration at Dior,” Anderson said in a statement. 

Faist and O’Connor recently reunited at the Dior haute couture show in Paris. Faist is set to appear this year in the Netflix limited series adaptation of “East of Eden” alongside Florence Pugh.

“To support creators is to be connected to the living, breathing world that surrounds all of us. To do so is to be connected to something that is above oneself. I’m honored to support Jonathan in all of his creativity at Dior as a fan and as a friend,” the American actor said. 

Nivola also attended Anderson’s couture debut. The “White Lotus” star will return to the small screen in the upcoming Hulu series “Phony” with Connie Britton. 

“He’s appeared in some of the most compelling television of recent years, with performances that draw you in and linger. Off screen, his natural charm and charisma feel instinctively right for Dior, and I’m excited to continue working together,” Anderson said.

Nivola was one of the stars of a teaser video campaign for Anderson’s debut menswear show for the French fashion house last June. “What a profoundly innovative, cutting-edge and frankly cool thing of which to be a part,” he said of collaborating with the brand.

Many of Anderson’s celebrity relationships have been forged through his ongoing creative collaboration with Luca Guadagnino. Price starred in the Italian director’s most recent feature, “After the Hunt.”

“Will is an incredible actor, and a talent I’m genuinely excited by. From our first meeting, he felt like a natural fit for the house — instinctive, thoughtful and of the moment,” Anderson said.

The American actor was among the guests at the men’s show in June, and has been wearing Dior on the red carpet, most recently at the Sundance Film Festival. 

“Dior has always represented what fashion can aspire to, and Jonathan is a unique creative force who continues to reinvent that spirit for a new generation. There’s something indefinably special about this chapter for the house, and it’s an honor to be part of it,” he said. 

Since the beginning of the year Dior has named LaKeith Stanfield, Josh O’Connor, Drew Starkey, Taylor Russell, Florence Hunt, Sophie Wilde and Ever Anderson as brand ambassadors.