Michael Kors released its spring 2026 ad campaign photographed by Lachlan Bailey in Saint-Tropez. The campaign features longtime muse Suki Waterhouse alongside the brand’s newest ambassador, actor and producer Danny Ramirez.
In the campaign, Waterhouse and Ramirez are shown in looks that channel Saint-Tropez’s nonchalant chic, styled by Emmanuelle Alt. The imagery captures the laid-back glamour of the Riviera and the joy of traveling in style.
Danny Ramirez in Michael Kors’ spring campaign.
Courtesy shot
The season’s clothes and accessories blend elements of French style such as stripes, lace, soft ruffles and tailored blazers with natural ease. The campaign also shows off the brand’s hero handbags, such as the Hamilton Moderne and the Nolita, finishing with shoes and accessories that range from touch chic to artisanal sophistication.
Suki Waterhouse in Michael Kors’ spring campaign.
Courtesy image
“Stunning natural beauty, rustic charm, effortless glamour — Saint-Tropez has it all,” said designer Michael Kors, who is celebrating his 45th anniversary in business. “It’s the perfect backdrop for our spring campaign, which is all about relaxed sophistication. I couldn’t be happier with how Suki Waterhouse and Danny Ramirez, who I’m thrilled to welcome to the Michael Kors family, brought the season to life.”
A highlight of the campaign is a series of cheeky film vignettes, celebrating Saint-Tropez and Kors. Waterhouse and Ramirez bring humor to their roles, whether leaning into the free-spirited nature of the town or playfully modeling Kors’ s signature aviators with the season’s bags and accessories in tow.
The campaign will also include stories featuring local artisans, artists, chefs and more from the South of France, offering insight and inspiration to travelers and underscoring the fashion brand’s long association with travel.
The global campaign will be introduced this month across digital outlets, as well as social media platforms and traditional outdoor media placement.
