PROPULSIVE SPIRIT: Under creative director Seán McGirr, McQueen has cast five leading female role models to feature in the brand’s spring 2026 campaign, shot by Harley Weir.

Amy Taylor fronts the McQueen spring 2026 campaign.
Courtesy
The brand described musicians Caroline Polachek, Celeste, Amy Taylor and models Alex Consani and Sora Choi as a community that drives progressivism in culture, with each of them being “incendiary, uncontainable forces, uncompromising in their artistry and expression.”
McGirr added that each of them “has a power that feels inherently McQueen, behind, and in front of the camera. They bring the house’s propulsive spirit to life — uninhibited, but incisive and in control.”

Alex Consani fronts the McQueen spring 2026 campaign.
Polachek is a Grammy-nominated musician and producer, collaborating with the likes of A.G. Cook, Blood Orange and Charli XCX.
Celeste is a Mercury Prize-nominated artist known for her contemporary blend of soul, jazz and R&B, as seen in her latest album “Woman of Faces,” released last November.
The Melbourne-based Taylor is the lyricist and vocalist of the punk band Amyl and the Sniffers.

Caroline Polachek fronts the McQueen spring 2026 campaign.
Courtesy
They posed in front of naked branches in a post-apocalyptic, scorched-earth setting, conceived by set designer Shona Heath, showcasing ultra-low-rise fashion creations from the spring 2026 collection, as well as new iterations of the Manta bag, which was first introduced in the brand’s spring 2010 Plato’s Atlantis collection.

Sora Choi fronts the McQueen spring 2026 campaign.
Courtesy

