Massimo Dutti is returning to physical retailing in the U.S. by opening a store in the Aventura Mall in Florida that will sport the company’s latest store design.
The Spanish brand, which is part of the Inditex Group, has also used the design concept at its stores in Paris, Madrid, Milan, London and its hometown of Barcelona.
The design of the 4,200-square-foot Aventura store was created by the brand’s in-house architecture studio. Details like solid wood, natural stones and whitewashed walls create a clean and harmonious space alongside simple and functional furniture.
The Florida store will offer the brand’s Limited-Edition Collection for women and men. The company also created a special collection exclusive to the location that will be available beginning Thursday.
For the opening, Massimo Dutti collaborated with Nina Johnson, a contemporary art gallery in Miami. This is part of the brand’s larger initiative, The ArtInProgress, which strives to promote local artists from around the world. In Aventura, the installation will include pieces from artist Dee Clements.
Inside the new Massimo Dutti store.
Courtesy of Massimo Dutti
The Florida store will also serve to launch a new shopping experience: Style Advisor by Appointment, a personalized service for customers visiting the store. In a dedicated fitting room, customers can enjoy coffee while a style adviser selects pieces chosen exclusively for them.
Other services offered in the store include a click-and-reserve option for customers and sales associates will be equipped with mobile devices that will allow shoppers to make purchases electronically, including tap-to-pay. And if an item is not available at the store, customers can order online with an associate and receive the order within 48 hours, either in the store or at another delivery location.
Massimo Dutti was founded in 1985 as a men’s fashion brand and launched its first womenswear collection in 1995. It operates more than 500 stores in more than 70 markets globally. In the first half of this year, sales were 904 million euros, up from 842 million euros in the same period last year. At one time, it had operates stores in New York; Costa Mesa, Calif.; Washington, D.C., and Houston, but those all closed. The brand had continued to operate an e-commerce site in the U.S.
