“What is this?” Irina Shayk asked the woman at her side, motioning to the giant baby-pink-draped structure in the room’s center. She had to circle the entity to fully experience what it, in fact, was — a large blooming rose, constructed from lots of pink fabric.
The flower — and pink — was the guest of honor at the celebration for Magda Butrym and H&M’s collaboration, held Thursday in a former bank near Barclays Center in Brooklyn. Guests including Chloë Sevigny, Iris Law, Gabbriette, Amelia Gray, Valentina Sampaio and Nara Smith were decked out in the line, in shades of black, red and pink.
The sound of a lone vocalist performing what felt like choir music drafted over the room, as influencers staged photoshoots throughout. Waiters offered a pink gin cocktail called a “lover’s club” and a take on a Paloma and, in addition to the giant rose, a looming Champagne tower served as Instagram backdrop inspiration.
The party featured performances by Charlotte Lawrence and Kelela, who each sang originals and covers, and a DJ set by Soo Joo.
Kelela opted for a black dress from the collab with shoulder pads, a rosette detail, some cleavage and ruching. She prefers to match her onstage style to the venue whenever possible.
“It depends on the vibe. There’s sometimes when I perform in the club, and I want to look like I’m a cyclist. And if I’m performing in a place like this, I want a gown,” she said from her green room before taking the stage. “I feel like the look is meant to match the space and the environment and the context. Rather than like, ‘I like to wear this consistently.’ For touring, I obviously like to be comfortable and not constrained. But also at the same time, a really good silhouette because you’re not going to be able to see the detail in something. So when I’m picking clothes for the stage, I’m thinking about what it looks like from far away and also what it looks like when you are just being lit from behind.”
Lawrence was sparkling like a disco ball in a silver sequined high-neck gown.
“I saw the look book first, and I loved this immediately,” Lawrence said of the look. “With all the lights [onstage] I was like, ‘I want to be glittering like a freaking disco ball.”
“It’s spring break this episode and I play one of three best friends going on spring break on this cruise ship and we get up to horrible naughtiness,” she said. “It was so much fun.”
