LuxExperience B.V., the digital, multibrand luxury group that includes Mytheresa, has agreed to sell The Outnet website to The O Group LLC for $30 million.
The Outnet sells luxury fashion from previous seasons at off-price. It generated net sales of 260 million euros in fiscal year 2025, the company indicated.
The O Group is buying from LuxExperience all of the assets necessary to power The Outnet, including brand rights, customer data, inventory, and the U.S. distribution center, and is also taking control of The Outnet’s workforce in the U.S. and the U.K. The $30 million purchase price is subject to an adjustment based on inventory levels at the time of the closing.
LuxExperience will continue its commercial relationship with The Outnet after closing the deal, meaning it will provide merchandise. LuxExperience will also provide certain operational and IT services, priced at cost level, for a certain period after the closing. The closing is expected to happen during the first quarter of 2026, subject to certain conditions, including customary regulatory approvals and payment of the purchase price.
LuxExperience is considered the leading digital, multibrand luxury group selling men’s and women’s wear, kids, fine jewelry, watches and lifestyle products. The company’s luxury e-commerce websites are Mytheresa, Net-a-porter and Mr Porter. Yoox and The Outnet comprise the off-price segment of LuxExperience. LuxExperience is listed on the New York Stock Exchange and operates in key markets worldwide.
“We are very pleased that we have found the optimal solution both for The Outnet and for our group,” Michael Kliger, chief executive officer of LuxExperience, said in a statement Friday when the deal was revealed.
“The transaction will allow The Outnet to achieve its full potential under a renewed independent, stand-alone business model,” Kliger added. “LuxExperience will fully focus its resources in off-price on creating the lean operating model required for Yoox in order to regain growth and financial strength. In addition, it will also allow us to accelerate the overall transformation plan in regards to an efficient infrastructure platform for Net-a-porter and Mr Porter.”
The company, in its official statement, noted, “The divestment of The Outnet assets is a strategic step in line with LuxExperience’s transformation plan announced in May 2025 that includes the simplification of its operating model by reducing complexity and is intended to allow the leading digital, multibrand luxury group to completely focus its off-price resources on regaining growth and financial strength for its Yoox business. In addition, it is also expected to allow LuxExperience to accelerate the overall transformation plan in regards to an efficient infrastructure platform for Net-a-porter and Mr Porter.”
LuxExperience, formerly known as just Mytheresa, finalized its deal to acquire Yoox Net-a-porter from Compagnie Financière Richemont last April. Along with Yoox Net-a-porter, LuxExperience picked up 555 million euros and a 100 million-euro credit facility from Richemont in return for a 33 percent stake in the company.
LuxExperience last month reported impressive results for its fiscal fourth quarter, beating analyst expectations, including earnings per share of 4.67 euros and revenues of 587.8 million euros. LuxExperience will release financial results for its first quarter of fiscal year 2026 before the U.S. market opens on Nov. 19.
Shareholders of The O Group LLC include Joseph Edery and Ritesh Punjabi, the CEO of the Timeless Group of Companies. The two individuals are considered “experts” in luxury fashion, LuxExperience indicated in its statement. The O Group helps brands shed excess or unsold inventory via off-price. The Timeless Group of Companies is a retail/distribution company.
