LoveShackFancy and eyewear label Krewe collaborate on a limited-edition capsule collection of sunglasses with a feminine, romantic aesthetic for the summertime season. The partnership marks the debut collaboration for the New Orleans-based eyewear brand and lifestyle label.
LoveShackFancy x Krewe Sasha Sunglasses
Courtesy of LoveShackFancy x Krewe
“We’ve historically been extremely selective about collaborations — we often say ‘no’ because when your brand is inspired by a place (for us, that’s New Orleans), it’s really important that there’s true intentionality around partnerships,” Stirling Barrett, Krewe founder and creative director, said in a statement.
“But LoveShackFancy was an easy ‘yes’ for us. The two brands are alike in many ways, particularly in our shared values around quality and individuality, which allowed this design partnership to feel natural and fun.”
LoveShackFancy x Krewe Brigitte Sunglasses
Courtesy of LoveShackFancy x Krewe
The capsule collection features three distinct reimaginings of Krewe’s bestselling feminine silhouettes — St. Louis, Brigitte and Sasha — in new custom colorways with romantic and whimsical variations, provided by LoveShackFancy’s unique blend of feminine styling and softness.
“We’re beyond excited to have created this special capsule of feminine and romantic sunglasses. From the moment we connected with Krewe, we knew it was magic,” Rebecca Hessel Cohen, founder and creative director of LoveShackFancy, said in a statement. “Their passion for craftsmanship, their deep New Orleans French roots and their celebration of individuality felt so aligned with our world. This collaboration is truly two creative spirits coming together to playfully reimagine everyday essentials — through rose-colored glasses, of course.”
LoveShackFancy x Krewe St. Louis Sunglasses
Courtesy of LoveShackFancy x Krewe
The LoveShackFancy x Krewe limited-edition capsule collection is available beginning Aug. 1 exclusively at Krewe and LoveShackFancy retail locations and online at the two brands’ official websites. Styles from the collection retail from $375 to $415.
