While a percentage of its customer base might not be old enough to enjoy this collaboration, LoveShackFancy has teamed up with Santa Margherita Rosé to introduce the Santa Margherita x LoveShackFancy Limited Edition rosé bottle.
This exclusive collaboration blends Santa Margherita’s winemaking legacy with LoveShackFancy‘s signature floral prints. For LoveShackFancy, this marks its first collaboration in the world of wine and spirits.
“I’m beyond excited to finally have our own magnum rosé with Santa Margherita. If you know me, you know I love to entertain, and no summer party is ever complete without rosé. This collaboration with Santa Margherita is all about celebrating life’s special moments toasting to the ones you love and enjoying every special moment,” said Rebecca Hessel Cohen, founder of LoveShackFancy, which serves a multigenerational customer base that caters to kids, teenagers, sorority girls and their moms.
The partnership marks Santa Margherita Rosé’s first bottle collaboration and first magnum. One of the leading rosé wines in the country and a staple of summer gathering, Santa Margherita pioneered the pinot grigio category and helped put Prosecco Superiore on the map. The rosé is available in an exclusive 1.5L magnum, wrapped in a LoveShackFancy custom printed label and housed in a keepsake box.
“Our worlds align so naturally. Both Santa Margherita and LoveShackFancy are recognized for their passion for pink — from our rosé to LoveShackFancy’s signature feminine aesthetic,” said Jane Scott, vice president of marketing at Santa Margherita USA. “This partnership felt like the perfect way to celebrate the magic of summer in a way that is both beautiful and delicious.”
The Santa Margherita x LoveShackFancy Limited Edition rosé bottle.
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The Limited Edition Rosé magnum will be available for a suggested retail price of $50 at select retailers and online, beginning May 20.
