PARIS – Jeremy Allen White and Pusha T hit the road in their first campaign for Louis Vuitton, which celebrates men’s creative director Pharrell Williams’ India-themed spring collection in atmospheric images evoking the romance of travel.
Williams and his team embarked on a research trip through New Delhi, Mumbai and Jaipur to soak up the spirit of Indian sartorialism. Drew Vickers captured the line’s sun-drenched color palette in images cast in a golden hue, echoing another major influence of the collection: Wes Anderson’s 2007 film “The Darjeeling Limited.”
Pusha T, wearing a crisp oatmeal-colored suit and flared pants, is pictured on a train-station platform sitting on suitcases emblazoned with the animal motif that Vuitton created exclusively for the movie – part of a capsule collection available for pre-order now and in stores from Feb. 5.
Pusha T.
Drew Vickers/Courtesy of Louis Vuitton
In the film, the main characters – played by Owen Wilson, Adrien Brody and Jason Schwarzman – are comically burdened by their mountain of coordinated luggage. In the campaign, the Vuitton bags and suitcases blend in seamlessly.
“Seen from the vantage point of a train car, a cargo van, or on foot, each frame celebrates the journey itself—the fleeting interludes, the expansive horizons, and the quiet thrill of movement,” Vuitton said in a statement.
The campaign, unveiled Tuesday across magazine print insertions and on Vuitton’s digital platforms, harks back to the French fashion brand’s seminal Art of Travel campaign in 2007, which featured personalities including Mikhail Gorbachev and Catherine Deneuve on the go.
White, best known for his role as chef Carmen “Carmy” Berzatto in the comedy-drama series “The Bear,” is seen gazing out a train window in a chocolate brown nubuck leather jacket and blue striped shirt, one hand casually resting on a patterned Keepall.
Jeremy Allen White.
Drew Vickers/Courtesy of Louis Vuitton
In another image, he poses in a retro-style beige suit with pleated pants in front of a minibus, wielding a Nil bag in the brand’s signature Monogram pattern, which is marking its 130th anniversary this year.
“To me each piece feels shaped by a journey, well traveled. I love pieces that feel lived in and worn, built through movement, and that have the confidence to blend different worlds,” said White, who was named a Vuitton ambassador last June. “Pharrell understands this instinctively, creating clothes that reflect travel, freedom, with such a creative approach.”
Pusha T, who has been a Vuitton ambassador since July 2024, is portrayed standing in a train carriage wearing a leather jacket in an inky shade of eggplant, and toting a purple Speedy P9 with a sandblasted Monogram motif.
“I feel like this collection is as much about movement as it is about style. Traveling really teaches you how to manage time while never feeling restricted. I can really relate and connect to Pharrell’s vision for this collection,” he said. “He makes the journey feel natural and purposeful.”
Pusha T.
Drew Vickers/Courtesy of Louis Vuitton
The “Nosetalgia” rapper has been inextricably linked to Williams since making his debut with Clipse in the late 1990s under the auspices of The Neptunes producer.
Williams cast Pusha T, born Terrence LeVarr Thornton, and his older brother and Clipse bandmate Gene, known professionally as No Malice, in his first show for Vuitton in 2023 and produced their last album, “Let God Sort Em Out.” He regularly features Clipse’s music on his show soundtracks.
