PARIS – Lonchamp and Interparfums SA have signed a fragrance license that will run through Dec. 31, 2036.
Under the agreement, Interparfums SA is to create, develop, produce and distribute Longchamp perfumes in the bag maker’s sales point and selective fragrance sellers.
The first perfume launch under the tie-in is expected in 2027.
“The maison’s name recognition, the imaginative codes that define its leather goods and more recently its fashion creations are valuable assets for the successful development of fragrance lines,” Philippe Benacin, chairman and chief executive officer of Interparfums SA, said in a statement. “We are very optimistic about the future of this exciting opportunity.”
Jean Cassegrain, chairman and CEO of Longchamp, said: “We will cooperate in a spirit of enthusiasm to forge a new expression of our brand values: authenticity, energy and creative curiosity.”
Longchamp was founded in 1948. The brand has more than 400 stores in 80 countries.
Interparfums’ fragrance licenses include Boucheron, Jimmy Choo, Moncler and Montblanc. It owns the Lanvin and Goutak fragrance brands and the Rochas brand.
