Livvy Dunne will be flashing a smile made by Invisalign for the next year.
The 22-year-old influencer and former artistic gymnast, who previously competed on the U.S. Junior Women’s National Team, has partnered with the clear, removable aligners company to become the brand’s newest global ambassador, with one campaign event already in the works.
The announcement comes just a few days after Dunne made a splash on the Sports Illustrated Swimsuit runway for Miami Swim Week, wearing her aligners as she strutted down the catwalk before launching into a split in front of the cameras. The new ambassadorship also comes after Invisalign teamed up with pop star Tate McRae last year.
Livvy Dunne partners with Invisalign to become the brand’s new ambassador.
For Dunne, the timing of this partnership couldn’t have been more perfect. “I’ve noticed my teeth have shifted as I’ve gotten older, and my smile is my favorite feature on my face,” she told WWD. “I have a crazy life, and Invisalign helps me feel my best.”
With a combined follower count of 13.3 million on TikTok and Instagram, Dunne keeps a busy schedule, one that requires her face to be on full display most of the time. She posts daily videos, branded and nonbranded, and consistently attends star-studded events around the world.
“Invisalign makes it easy. It’s perfect whether I’m at the gym or on the red carpet. I have my little Invisalign right here. I put it in my bag. I take it everywhere I go. I wear it all the time, and I sleep in them. I trust them. They’re the number-one, doctor-recommended clear aligner, and I trust in that,” she said.
The U.S. Food and Drug Administration approved Invisalign as an orthodontic treatment alternative to braces in 1998, a year before the product officially launched through Align Technology. The invisible aligners are made from flexible thermoplastic material called SmartTrack, which is specifically designed to comfortably fit the mouth, control tooth movements and straighten teeth.
The Invisalign aligners are made from flexible thermoplastic material called SmartTrack.
Dunne described the aligners as her “best-kept beauty secret,” that and flossing, of course. “It’s so important to feel your best and feel confident and be happy with how you look and your smile. Invisalign really changed my life and the way that I view myself and I feel like it helps the way others perceive me as well, because I feel more confident in myself,” she said.
“ I’m excited to work with them post content and collaborate on, on our vision together. It really feels authentic to me, all my deals do, but this is really like part of me,” Dunne noted.
The feeling is mutual for the aligners brand. “The Invisalign brand is proud to partner with Olivia Dunne — an empowering role model for girls and young people everywhere,” Kamal Bhandal, align technology senior vice president, global brand and Americas marketing, wrote in an emailed statement to WWD.
“Livvy’s confidence, both in and out of the gym, shows kids the power of embracing who they are. By sharing how Invisalign aligners has helped her feel more self-assured, she’s helping to inspire the next generation to smile boldly and believe in themselves,” Bhandal continued.
