Les Tien has opened its first stand-alone store in its hometown of Los Angeles, at 8383 West Third Street.
“For me, the store was really about elegance, but also making sure that everybody felt comfortable,” said Les Tien creative director Courtney Ogilvie. “It’s having the best of the best.”
She offers elevated staples like hoodies and sweatpants with functionality and atelier-level precision in mind. It’s quality without the pretension, she said.
“The benefit is the experience,” she added of the role of brick-and-mortar today, which she views as essential to storytelling and better understanding the consumer. “I like talking to people, seeing what makes them feel good, and translating that into what I’m doing. Life is movement.”
Inside, at about 700 square feet, the space features minimal shelving and oak details.
Launched in the fall of 2018 with a small collection of genderless apparel, Les Tien has built a following among luxury consumers and those seeking wardrobe essentials. The brand’s retail partnerships showcase its luxury positioning, with distribution through the likes of Maxfield, Moda Operandi, Net-a-porter, Mr Porter and Mytheresa.
Les Tien’s first store in Los Angeles.
Les Tien is expecting to close 2025 with sales at 45 percent above its previous peak performance, according to the brand, which noted that growth has been especially strong across the United States, Europe and Japan.
The store marks a shift for Les Tien as it expands beyond its core sportswear into woven garments, military fabrics and American workwear references, as well as home goods, which Ogilvie sees as an extension of personal style.
“Your household is your sanctuary,” she said. “It’s the place where you get to be yourself.”
Future plans include more stores, including internationally: “I would like to have a store in [South] Korea.”
