Lele Sadoughi Creates Perfume-like Bottle for Chloe Wine Collection

Lele Sadoughi is expanding her lineup of collaborations. The luxury accessories designer collaborated with Chloe Wine Collection to create a limited-edition bottle for its pinot grigio and pinot noir wines featuring a perfume-inspired glass design.

This is Sadoughi’s first venture into wine packaging design. The designer incorporated her signature bow aesthetic, transforming Chloe’s label signature into a striking bottle adornment.

“I was honored to create a handmade, double-layer silken bow to accent the limited-edition Chloe Wine Collection bottle, so this new, beautiful shape can stand out amongst its neighbors,” Sadoughi said via statement. “Adding an accessory is like treating yourself to a little luxury, and putting a bow on this fabulous Chloe Pinot Grigio bottle is doing just that.”

Michelle Diemer, senior marketing director at Chloe Wine Collection, emphasized that the bottle design aims to highlight the wine’s beauty and complement consumers’ aesthetics. Andrea Brambilla, director of winemaking at Chloe Wine Collection, defined the collaboration as a “celebration of how both wine and design can elevate the senses, creating an experience that lingers long after the first sip.”

“At the heart of winemaking lies the art of capturing a moment — the essence of the grape itself. Collaborating with Lele Sadoughi for this limited-edition, perfume-inspired bottle has allowed us to bring that essence to life in a new, mesmerizing way,” Brambilla said via statement.

The limited-edition bottles are available at select retailers and at chloexlele.com. Suggested price is $25.

Chloe Wine Collection’s portfolio includes wines sourced from preeminent wine growing regions around the world, including Valdadige D.O.C. Italy Pinot Grigio; Marlborough, New Zealand Sauvignon Blanc; Prosecco D.O.C. Italy; Monterey County, California Chardonnay; Central Coast, California Rosé; Monterey County, California Pinot Noir, and California Cabernet Sauvignon.

Sadoughi has previously collaborated with The Metropolitan Museum, Barbie, Beaufort Bonnet, U.S. Figure Skating and Sarah Jessica Parker’s SJP Collection.