Lemme is getting in on the smoothie craze.
On Tuesday, Kourtney Kardashian Barker’s supplement brand announced its partnership with fitness studio Barry’s on the Lemme Tone Shake, $15. The smoothie will be available at Barry’s Fuel Bars nationwide Friday through Feb. 28. Smoothie proceeds made in the Los Angeles area will be donated to the Los Angeles Fire Department Foundation following the devastation from the recent wildfires. To celebrate the collaboration, Kardashian Barker will also host an intimate workout class for friends and family at Barry’s Studio City location.
The smoothie features pure coconut water, plant-based protein powder, fresh fruit, ginger and amino acid L-carnitine. All work together to boost metabolism, prevent inflammation and support a healthy immune system.
“We’re thrilled to partner with Lemme to create the Lemme Tone Shake — a limited-edition, custom creation available exclusively at Barry’s Fuel Bars. This unique shake is unlike any other Fuel Bar offering, and it’s a collaboration that perfectly aligns with our commitment to offering high quality, functional products that fuel both body and mind, enhancing the post-workout experience for our community,” said Barry’s senior vice president of brand and communications Vicky Land in a statement.
Lemme Tone
Courtesy
The smoothie is inspired by Lemme’s latest launch Lemme Tone, $30, an apple- and watermelon-flavored gummy supplement that supports a healthy metabolism and muscle mass with ginger, methylated B12, chromium and apple cider vinegar. Customers will be able to test the supplement at Barry’s locations through this partnership, as well.
“Lemme Tone is formulated to support healthy weight loss without compromising muscle integrity. The product uses the latest research in metabolic health and weight management to support lean body mass, muscle toning and fat reduction,” said board certified doctor and Lemme medical advisory board member Dr. Kathleen Valenton in a statement.
Lemme GLP-1 Daily
Courtesy of Lemme
Lemme Tone marked the brand’s continued emphasis on the metabolic health category, as it had previously released bestseller Lemme GLP-1 Daily, $90 or $72 with subscription, a weight management capsule.
“We have seen unprecedented growth [in metabolic health]. It’s been such a driver for our business in the last 12 months,” Lemme cofounder Simon Huck told WWD when Lemme Tone launched exclusively at Target. “[Lemme GLP-1 specifically] blew through our projections within a matter of minutes. [It] was our biggest waiting list that we have ever had, and that momentum has not stopped.”
The Lemme Tone Shake isn’t the brand’s first foray into the smoothie collaboration craze that has taken over at health food stores, juice shops and fitness studios either. The team also previously collaborated with Erewhon on a Lemme juice.
