Billboard Women in Music 2025
Camp Poosh is returning to Coachella Valley for the third consecutive year.
Kourtney Kardashian Barker is hosting a group of influencers during the first weekend of the music festival at an estate — where she’ll be hosting a daytime party on April 12 featuring brand activations and wellness experiences.
Partners include Sprinter Vodka Soda, Kylie Jenner’s drink company; Vans, where guests can customize a pair of Premium Old Skool sneakers; Loft, offering DIY denim jackets; water brand Hint; Bondi Sands sun care; Conair, with a beauty station; Lemme, Kardashian Barker’s gummies brand, and more.
Camp Poosh’s weekend guests will experience a packed series of events and moments of relaxation, including access to a wellness center with FS8 classes (blending reformer Pilates and yoga), cold plunges by Chilly Goat and infrared sauna sessions by Sunlighten. There will also be facials courtesy of Hydrafacial; IVs by Dripology, and massages with Bio-Oil skin care.
“With Poosh, my goal has always been to make wellness feel less overwhelming and more inspiring,” Kardashian Barker told WWD in an exclusive statement. “It’s not about extremes — it’s about balance, feeling good, and having fun while taking care of yourself. Camp Poosh brings this to life in a really special way.”
She added: “While events in the desert have always been a fun way to share your brand and activate around Coachella, Camp Poosh has really grown into something so much more — it’s a weekend where we provide a space to celebrate, connect and recharge with a focus on easy ways to still prioritize wellness and self care during the festival.”
