Camp Poosh returns to Coachella Valley for its fourth year, offering both a wellness retreat and festival-timed brand experience.
Hosted at a private estate, the weekend will welcome a curated guest list to a series of experiences across fitness, beauty, food and entertainment, culminating in a Saturday event featuring a performance by Ashlee Simpson.
“For me, wellness has always been about balance,” Kourtney Kardashian Barker told WWD in a statement. “It’s about taking care of yourself, but still enjoying your life. That’s always been the idea behind Poosh. Camp Poosh is just bringing that to life in a real way, where you can reset and take care of yourself but still be in the middle of the festival weekend.”
She continued, “We love finding ways to take what we share on Poosh and bring it into real life in a way that feels authentic to Poosh. Most of it still lives on our site and socials, so moments like this feel really special.”
She noted the presence of family-affiliated brands, adding, “I also love that it’s a bit of a family moment, with Lemme, Kylie Cosmetics, Update, Khloud and 818 all part of the weekend.”
There will be a series of brand-led activations, including a camp-inspired retail concept by Instacart, custom denim by Loft, and beauty and styling stations. TikTok Shop will offer a wellness lounge and recovery spa component, while Lemme will host a space featuring its supplement portfolio.
Wellness is embedded throughout, with ClassPass and Heated Room leading fitness, including Pilates and sculpt classes. Recovery services range from facials and IV treatments to cold plunges, massages and EMS.
Food and drinks are overseen by Chef K, personal chef to Kardashian Barker and Travis Barker, with partners including House Wines and Cocogoods.
