Lemme’s last launch of the year has arrived.
The supplement company, founded by Kourtney Kardashian Barker and Simon Huck, is launching Lemme Burn Body Composition Gummies, $40, in a berry burst flavor. Prior to this launch, Lemme offered its Burn formula in a capsule, $40, as well. Lemme Burn will be available for purchase on LemmeLive.com on Tuesday and at Target stores nationwide on Dec. 28.
“Lemme Burn has been incredibly successful since the day that we launched. It is one of the top selling metabolic stock-keeping units,” Huck said. “It’s an Amazon bestseller, and it’s also been a top-performing sku across all of our channels.”
The launch comes off the heels of a jam-packed year of new products, including Lemme Immunity, Lemme Colostrum, Lemme Greens and Lemme Play. Just ahead of this launch, Lemme, which was recently awarded Beauty Inc’s Wellness Brand of the Year, also closed out a successful Black Friday.
Lemme Burn Body Composition Gummies
Courtesy of Lemme
“Black Friday was extraordinary, and the business was bigger than last year’s significantly,” Huck said. “We enjoyed having three Amazon bestsellers in Purr, Sleep and Burn. It’s incredible to have that bestseller badge, and it just builds momentum and shows how large our community is.”
Lemme Burn features clinically studied Morosil, black ginger, chromium and B vitamins to support overall metabolic health and reduce visceral fat, a type of fat that surrounds organs and is most associated with health concerns like heart disease, diabetes and strokes. According to Huck, Lemme Burn is a crucial solution for the brand’s predominantly female customer base, as metabolic health can be impacted by a variety of factors in women’s health.
“People often think metabolism is only about diet and exercise, but in reality it’s shaped by many factors, including sleep, stress and everyday hormonal shifts,” said Dr. Kathleen Valenton, board-certified physician and Lemme’s chief science officer. “A formula made with clinically studied Morosil, chromium and essential B vitamins helps support daily metabolic health, offering a thoughtful, science-driven option in a category that has long needed more effective choices.”
Huck added: “Eighty percent of American women throughout their lifetime are going to have metabolic imbalance… There’s a lot of things happening that are disrupting her metabolic function, and she’s looking for something to regulate that. The Lemme Burn gummy was just a natural fit, [as the capsule has] already been so successful at Lemme.”
While Lemme’s consumer base has been most drawn to gummies, metabolic health has been an outlier, though Huck expects that to shift with this launch.
“If you look at Lemme Curb, Burn or GLP-1, they have been very successful in capsule format, so the person who is looking at metabolic function, they are gravitating initially towards a capsule,” he said. “That being said, there has been no innovation in the gummy format that has had those clinically studied ingredients at the [proper] dosage in a gummy. That’s why we’re so excited about Lemme Burn. We were able to do it. We think the gummy customer, who has not been taking metabolic products, is now going to have an option for them.”
Lemme Burn Body Composition Gummies
Courtesy of Lemme
However, developing the gummy version, which took two years and 10 different iterations, didn’t come without its challenges.
“One of the challenges in metabolic health is making sure you can get the right ingredients into the format. It has been a challenge to make a gummy version of a Lemme Burn. It took us a long time. It was not lack of interest. The second we launched the capsule, the first question the gummy consumer [said was], ‘Well, where’s my gummy version of it?,’” Huck said, noting proper dosage and ingredient stability in different formats always pose challenges.
For Kardashian Barker, who recently spoke at WWD’s inaugural The Catalysts event, offering enjoyable formats is a key strategy for the brand.
“It’s part of keeping it feeling slightly fun and unserious in that way,” she said during her panel, noting that Lemme gummies are her go-to sweet treat. “With wellness, it’s finding the routine that is how you can keep consistent with.”
Huck added: “When you think about that younger consumer, what we’ve seen time and time again, and what we hear from our community is that their retention in terms of how long they stick to their routine is often defined, especially if they’re between the ages of 21 and 25, by a gummy. Not only are they taking it every day, but they look forward to taking it every day. It becomes a daily wellness ritual.”
While gummies and indulgent formats remain the priority for Lemme, Huck said the brand will have at least one capsule launch in 2026 and is working on other future formulations in the format.
“Kourtney and I are so obsessed with so many new ingredients, and so we have this tension of wanting to launch products that our customers are looking for in different formats, but what we’re really drawn to is new ingredients that haven’t been used, new cutting-edge science that hasn’t been used, and new formats,” he said.
Lemme is also gearing up to unveil new brand collaborations and has a robust pipeline of products. As the team looks to 2026, one thing is clear: Lemme isn’t slowing down any time soon.
“Women’s health as a category in VMS [vitamins, minerals, supplements] is so underserved and so underdeveloped that there’s so much room to continue innovating,” Huck said. “There’s so much science that is cutting edge and coming to market that the world really is our oyster.”
