Kim Kardashian is foreshadowing a sizzling summer. The socialite is the star of Skims Swim’s newest campaign, featuring a series of photos shot in the Bahamas by Playboy photographer Ana Dias.
The cofounder of the brand is seen modeling bikinis, cover-ups and beach-ready accessories from Skims Swim’s summer 2025 collection.
Kim Kardashian for Skims Swim.
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“I absolutely love how this collection has something for everyone — whether you’re on vacation or at the beach, it’s all about feeling confident and amazing in what you wear,” Kardashian said in a statement.
The collection is described as “your passport to a sexy getaway wardrobe that exudes confidence and effortless style,” according to the brand. It is available to preview now and will be available for purchase on Thursday in-store and online at skims.com.
Kim Kardashian for Skims Swim.
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Kardashian has modeled for Skims many times before. She starred in the brand’s 2024 campaign by Nick Knight, who photographed Kardashian in various sultry poses. In 2023, the TV star posed for Steven Klein in rubberized and faux leather swimwear looks.
Kim Kardashian for Skims Swim.
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On Sunday, Kardashian attended the 2025 Vanity Fair Oscars party wearing a backless bridal gown from Balenciaga’s spring 2025 couture collection. She was assisted by her longtime stylist, Dani Levi.
Skims recently announced a partnership with Nike. The sports giant is partnering with the Kardashian-founded brand to create NikeSkims. The first product from the partnership is expected to be released online and in select stores this spring in the U.S. A global expansion is scheduled for 2026.
