Kiehl’s is moving beyond the barrier.
The skin care brand is teaming up with canned cocktail brand Spritz Society to launch its first nonalcoholic, wellness drink, Ultra Berry, inspired by its bestselling facial cream. Available now on spritzsociety.com, the limited-edition beverage is a sparkling refresher infused with mixed berries, electrolytes and zero grams of sugar.
This marks Spritz Society’s inaugural foray into the alcohol-free category and the first food and beverage partnership for Kiehl’s.
In an exclusive statement sent to WWD, Kiehl’s general manager John Reed said: “This collaboration is designed for wellness-conscious, digitally engaged consumers who view hydration holistically, both internally and externally. Fans of Ultra Facial Cream already understand the importance of lasting hydration for the skin, and this collaboration extends this philosophy into a broader lifestyle moment.”
Kiehl’s x Spritz Society Ultra Berry Refresher
Courtesy of Kiehl’s
Honored in Beauty Inc’s 2026 roundup of the 100 greatest beauty products of all time, the Kiehl’s Ultra Facial Cream first launched in 2006 before it was reformulated in 2015. Made with 4.5 percent squalane, glacial glycoprotein and pro-ceramides, the product promises to deliver 72-hour hydration. According to the brand, one unit sells every 30 seconds in the U.S. and eight seconds globally.
Partnering with Spritz Society, Kiehl’s is hoping to build its hero franchise into a ritual-driven routine. In addition, “the collaboration allows the brand to innovate while staying rooted in its expertise in hydration and skin care,” Reed said. “It also taps into new audiences and cultural conversations in a way that feels authentic to the brands heritage.”
Kiehl’s Ultra Facial Cream next to Ultra Berry.
On why Kiehl’s is choosing to dip its toe into the wellness category now, Reed said there’s a burgeoning band of consumers who are lumping skin care with nutrition and lifestyle. “With brand collaborations a key priority for Kiehl’s in 2026, the collaboration also helps introduce the brand to new consumers through cross-category innovation and culturally relevant partnerships. It positions the brand as a leader in cross-category innovation while creating digital engagement and excitement through limited-edition drops. Additionally, it strengthens consumer loyalty by offering unique, experiential products,” he added.
The Ultra Berry Refresher is one of many bubbly beauty launches as of late, specifically in the nonalcoholic, better-for-you drink category. Bubble recently partnered with Poppi to launch three new flavors in its Talk Back Serum family: Strawberry Lemon, Root Beer and Grape. Before that, Cocokind tapped Olipop to add Strawberry Vanilla, Cherry Cola and Cream Soda to its Ceramide Lip Blur Balm scents.
