SUPERHERO WHEELS: Colm Dillane, whose KidSuper label has partnered with brands ranging from Puma to Jägermeister, is celebrating his love of the open road through a collaboration with Mercedes-Benz that will be unveiled at Paris Men’s Fashion Week.
The multitasking designer is one of five creatives selected by the carmaker as part of its “Class of Creators” collective, which also includes rapper Ice Spice, Stockholm-based artist Gustaf Westman, the teams popular multiplayer online video game “League of Legends” and toy carmaker Hot Wheels.
They’ve all been invited to put their spin on the new Mercedes-Benz CLA. Ice Spice unveiled her molten chrome Princess car in April, while Westman cast his in bubblegum pink with a pullout picnic table in an installation in London in May.
KidSuper will unveil his version, billed as “a superhero-inspired art piece, blending handcrafted and bold industrial design cues,” at his show on Saturday at 8 p.m. at the Musée des Arts Décoratifs, Mercedes-Benz said in a statement.
During the show, he will also present a capsule collection “that reflects both the polish and the grit of car enthusiast culture, which emerged from the partnership,” it added. It is understood the merchandise line will go on sale later this year.
“Reflecting a shared spirit of creativity and innovation, Mercedes-Benz x KidSuper merges vibrant, youthful energy with the legacy of automotive excellence, and aims to inspire communities beyond the worlds of fashion and automotive,” Mercedes-Benz said.
The auto giant has previously created capsule ranges with the likes of Heron Preston, Saul Nash and A$AP Rocky, and famously teamed with Virgil Abloh to reimagine its box-shaped G-Class luxury SUV as a monolithic plaster-colored art piece.
KidSuper’s fall 2025 show included hookups with a raft of other labels. There was the Bape by KidSuper collection, and a handful of somber tailored looks from a capsule with Yohji Yamamoto’s conceptual project Wildside.
Others conscripted for the season were Brazilian streetwear label Piet, futuristic outdoor specialist Hamcus and American designer Kody Phillips, whose wares have been seen on the likes of Drake.
