Kenneth Cole has introduced a new spring campaign titled “Purposeful Voices,” with storyteller Isabella Strahan, a survivor and advocate for hope.
Throughout the digital campaign and accompanying video directed by Carlos Serrao, Strahan models styles from Cole’s spring women’s ready-to-wear collection while sharing her journey fighting cancer and how she’s partnering with Kenneth Cole to further inspire hope.
“For over 40 years, we’ve used our voice to provoke thought and inspire conversation about important social issues and to help others feel seen, feel heard and feel relevant,” said Kenneth Cole, chairman and chief creative officer at Kenneth Cole Productions Inc. “This spring, we are launching our ‘Purposeful Voices’ campaign and partnering with individuals with a meaningful mission who are using their own voice to support and empower others,” he said.
For this reason, Strahan, who is the 20-year-old daughter of Michael Strahan, was chosen to be the first person spotlighted in the “Purposeful Voices” series. Inspired by her vulnerability and strength in publicly sharing her journey fighting a cancerous brain tumor at the age of 19, the brand recognized how Strahan became a role model for others — both fighters and survivors with her mantra featured in the campaign, “giving up was never an option.”
She said in one video that the day before her 19th birthday she had brain surgery and lost the ability to walk and talk. She spoke about how “life can change so quickly.”
Isabella Strahan for Kenneth Cole Productions.
Courtesy of Kenneth Cole Productions esy
“I’m so grateful for the opportunity to use my voice to comfort, inspire and give hope to others fighting to survive. I’m honored that Kenneth recognized me as a beacon of light for those in need and asked me to be part of his ‘Purposeful Voices’ campaign. The brand’s long-standing dedication to social impact is something I’ve always admired and it’s empowering to be part of the brand’s story,” said Strahan.
In the campaign, Strahan models seven full looks, “Isabella’s Picks” from Kenneth Cole Productions’ spring 2025 women’s ready-to-wear collection designed by Emily Cole, the brand’s new executive vice president, women’s creative director and product strategy. Among the looks she models are the layered vest with detachable front shirt, gradient dye oversize shirt, and the gradient dye wide-leg denim jeans.
Isabella Strahan models a look from Kenneth Cole’s women’s ready-to-wear line.
Courtesy of Kenneth Cole Productions r
“For spring 2025, our collection draws inspiration from nature featuring earthy tones and light, almost ethereal materials. In an era where technology increasingly shapes every aspect of our lives, we believe this return to simplicity and natural elements offers a grounding sense of balance — especially in today’s fast-faced urban lifestyle. This collection was designed to feel easy for women, allowing for effortless dressing that can feel comfortable while still looking elevated,” said Emily Cole.
Isabella’s Picks are now available at kennethcole.com and in select retailers, including Macy’s and nordstrom.com. The campaign featuring Strahan will run across the brand’s various social channels as well as out-of-home and digital marketing.
