Kendall Jenner and Alo reunite for the Los Angeles-based athletic apparel retailer‘s fall 2025 collection campaign, featuring a series of selections hand-picked by Jenner. The first of four forthcoming capsules running throughout October spotlights new styles evocative of Alo’s elevated athletic style for the forthcoming season.
The campaign, titled “Luxury Is Wellness” and captured in Amangiri in Utah, features Jenner modeling new pieces from The Core collection. Among the pieces Jenner selected for the capsule, the Airbrush High-Waist 5″ Biker Short, Airbrush One and Done Onesie and Airlift Intrigue and Splendor bras feature prominently.
Kendall Jenner for Alo.
Courtesy of Alo
“Alo’s whole philosophy around wellness really reflects how I try to live; being intentional and taking care of myself from the inside out. Whether I’m traveling, on set, or just at home recharging, I always come back to the little rituals that keep me grounded,” Jenner said in a statement. “That’s what Alo is all about. I’ve been connected to the brand for years, so creating this campaign together, especially in such a beautiful and peaceful place, made it all the more special.”
Kendall Jenner for Alo.
Courtesy of Alo
Jenner is a longtime partner and collaborator of Alo. In years past, the model wore pieces from the American athletic apparel retailer and fronted various campaigns, including the 2022 Embody Collection.
In more recent years, Alo’s leaned further into the luxury space. December 2024 saw the brand, founded by Danny Harris and Marco DeGeorge in 2007, debut its third edition of the brand’s winter Alo Atelier collection, featuring pieces designed to elevate winter active and après-ski activities.
Kendall Jenner for Alo.
Courtesy of Alo
“This campaign captures everything we love about Alo: intention, presence, and grounded movement,” Summer Nacewicz, executive vice president of marketing and creative at Alo, said in a statement. “Kendall naturally represents the heartbeat of that story — her presence brings a calm confidence and authenticity that reflects how our community lives and moves. We couldn’t ask for a more aligned muse to guide this narrative.”
The collection will be released on Wednesday.
