The Air Jordan 4 “Black Cat” sneaker was the No. 1 best-selling product on Cyber Weekend and the biggest Black Friday sneaker release in StockX history, the online platform said.
StockX said in a statement on Tuesday that the Jordan 4 has been a “top performer” all year, and the return of the sought-after “Black Cat” colorway over the holiday weekend drove “record-breaking demand”
Other best-selling Jordan 4 colorways included the “Cave Stone” and “White Cement.” Jordan sales increased nearly 50 percent year-over-year on Black Friday, StocX noted.
Another hot brand this weekend was Asics. StockX said that the running brand set a new single-day sales record on Black Friday and saw strong year-over-year sales growth. The Gel-1130 was the top-traded Asics model over the weekend, especially the Gel-1130 in “Black/Pure Silver” and the Gel-1130 in “White/Pure Silver.”
The latest sneaker from NBA star Ja Morant has been a standout in the performance basketball category since it debuted earlier this year, the retailer stated. The top-selling colorways during Cyber Weekend included “Showstopper,” “Sound Check,” and “Scratch 3.0.”
Plus, New Balance’s recent restock of its 2002R Protection Pack fueled renewed demand for the beloved 2021 collection. All three colorways – “Rain Cloud,” “Phantom,” and “Sea Salt” – were among the brand’s top-selling sneakers.
And the Adidas Samba OG Preloved “Red Leopard” ranked as the No. 2 best-selling women’s-exclusive sneaker over the weekend and continues to hold the top spot for all of 2025.
But sneakers weren’t the only footwear star over the holiday weekend. Timberland’s Classic 6″ Boot in “Wheat” consistently ranked among the top five best-selling products throughout Cyber Weekend, driven in part by its strong value proposition on StockX, the company said.
StockX noted that Timberland has been experiencing a “broader resurgence” on the platform, fueled by collaborations with the likes of Supreme and Louis Vuitton. Timberland had already set an all-time annual sales record on StockX in 2025, and it set a new single-day sales record on Black Friday.
Ugg also found success this weekend on StockX with a triple-digit sales increase on the platform leading up to the holidays, and the Lowmel Boot and Classic Ultra Mini Boot were favorites during Cyber Weekend.
This comes as StockX said that both its gross merchandise value and average order value increased year-over-year on Black Friday as customers gravitated toward high-heat sneakers. Additionally, sales jumped more than 200 percent week-over-week.
“As we head into the holidays, we remain focused on delivering for our customers with fast fulfillment, including next-day shipping, expanded buy now pay later options, and products ranging from highly coveted items to below-retail products,” Greg Schwartz, chief executive officer of StockX, said in a statement. “We look forward to building on this momentum and continuing to connect millions of people with the products they love.”
