Count Johnnie-O as the latest brand to sign a deal with the National Football League.
Under the terms of the agreement, the West Coast preppy-inspired brand will create a collection of officially licensed products for all 32 teams. The line will feature 29 styles for men and women including polos, quarter-zips and other lifestyle apparel pieces for fans.
“To be part of something as iconic and unifying as the NFL is a milestone for our brand and a true pinch-me moment,” said John O’Donnell, founder of Johnnie-O. “I grew up a diehard Chicago Bears fan, so this collaboration hits close to home. We’re proud to join the NFL family and look forward to being part of fans’ game day traditions — and bringing a touch of Johnnie-O style to NFL fans everywhere.”
Heath Hooper, vice president of licensed for Johnnie-O, said, “Licensed sports apparel continues to be a tremendous driver of success for Johnnie-O because fans never stop rooting for their teams. With the NFL now part of the licensed portfolio, Johnnie-O stands as the definitive year-round destination for premium licensed apparel.”
In addition to this deal, the company offers licensed collections for MLB, NHL, major golfing events including the upcoming Ryder Cup, more than 200 colleges and universities and other sports leagues.
The Johnnie-O NFL collection will debut before the start of the 2025 season on Sept. 4. It will be available on the Johnnie-O site as well as at NFL team shops and online stores, Dick’s House of Sports stores, Rally House and other retailers around the U.S.
In 2025, Johnnie-O, which has become known for its logo of a guy holding a surfboard and its patented “Tweener” button, is celebrating its 20th anniversary. The Tweener is tucked between the second and third buttons on its shirts.
