John Deere Creates Women’s Collection With Dovetail Workwear

John Deere green has become so distinctive, it would make Pantone proud.

And now, the company best known for its tractors and heavy machinery in its signature green shade, has teamed up with Dovetail Workwear, a women’s workwear brand based in the Pacific Northwest, for a line of apparel targeted to women in the agricultural industry.

Women play a key role in agriculture today with 36 percent of all U.S. farmers being women and 56 percent of all farms counting women as producers and decision-makers, according to John Deere.

The collection includes T-shirts, work shirts, hoodies, overalls, bootcut jeans and bandanas. Prices range from $32 for the T-shirts and $89 for the work shirt to $79 for the hoodie, $99 for the jeans and $139 for the overalls. Interestingly, while the pieces sport the John Deere logo, complete with the leaping buck, none of the pieces are offered in the company’s trademark green color.

But the shade may not be the deciding factor. The John Deere x Dovetail Workwear products were developed in partnership with female farmers, crafts and tradeswomen and small-scale homesteaders to ensure the right fit, performance and durability to meet their needs. The line offers high-stretch, midweight fabrics and a split hem to fit over boots.

“By developing a collection that is specifically tailored to meet their needs, we aim to empower women in the field, provide them with the tools they need to succeed and inspire future generations of female farmers,” said Sara DeLuca, cofounder and director of product development for Dovetail.

“Deere’s collaboration with Dovetail Workwear is born from real conversations with women doing real work,” said Lauren Willis, global director of brand licensing at John Deere. “Through this workwear line we hope to help women in agriculture feel great as they dress for the busy and unique lives they lead.”

The collection is available for sale on the Dovetail Workwear e-commerce sites in the U.S. and Canada.