Scotch & Soda is bringing Joe Jonas back for its summer collection launch.
The Amsterdam-based brand, which was purchased by Bluestar Alliance in March 2023, named the entertainer its first ambassador in November of that year. The deal included the creation of a capsule collection of men’s and unisex pieces that launched last fall and Jonas served as the face of the brand through the spring 2025 season.
The Scotch & Soda summer collection features tailored pieces and sportswear.
Courtesy of Scotch & Soda
Now Scotch & Soda has turned to Jonas again for its summer campaign. He will wear key pieces from the collection in the promotional materials, including tailored jackets, jeans, graphic rugby polos and other items. The palette for the season centers arounds blues and browns with pops of green, crimson and yellow. There are also stripes and other patterns within the assortment, which includes straw totes and a variety of hats.
Prices include accessories for $58 to $198, tops and sweatshirts for $48 to $178, bottoms from $78 to $198 and jackets from $168 to $298.
“Stoked to keep things rolling with Scotch & Soda,” Jonas said. “This collection is perfect for that weekend escape — whether you’re road-tripping to nowhere, crashing a fancy rooftop party, or just posted up by the lake with a cold drink in hand.”
“Our aim with this collection was to delve into urban interactions as snow melts and spring emerges,” said Eran Kaim, Scotch & Soda’s chief product officer. “At the end of the season, we embrace spring vacationing, drawing inspiration from nature’s beauty and traditional crafts.”
Joey Gabbay, chief executive officer of Bluestar Alliance, said Jonas “continues to embody the spirit of creativity and individuality that defines the brand. His influence and artistry make him the perfect partner as we reach new heights and introduce Scotch & Soda to an even broader audience worldwide. This collaboration is a key milestone in the brand’s evolution, and we’re proud to work with such an inspiring and renowned talent like Joe.”
Joe Jonas signed on as an ambassador in 2023.
Courtesy of Scotch & Soda
The spring collection is available globally at Scotch & Soda stores, online and at select retailers.
Bluestar Alliance has been aggressive on the acquisition front for the past few years. Earlier this month, it acquired Palm Angels and last fall it purchased Off-White. The company, founded by Gabbay and Ralph Gindi in 2006, owns, manages and markets a portfolio of consumer brands ranging from Hurley and Bebe, to Elie Tahari, Kensie, Justice, Catherine Malandrino, Nanette Lepore, English Laundry, Brookstone, Joan Vass and Limited Too, with more than $9 billion in global retail sales.
