Jacques Marie Mage has come to Texas, opening a boutique — known as a JMM Gallery — in the Clarksville neighborhood of Austin.
“For the gallery in Austin, we wanted to create an ode to Western craftsmanship,” founder and creative director Jérôme Mage said in a statement. “We really wanted to home in on the mid-20th-century Western aesthetic embodied by performers like Porter Wagoner and designers like Nudie Cohn, and translate that spirit into a space that pays homage to the heyday of Western tailoring.”
Jacque Marie Mage Austin
Courtesy of Jacque Marie Mage Austin
The L.A.-based brand with a French-born founder is going all in on all things Lone Star State with a 1,000-square-foot, two-story store that features the brand’s sought-after limited-edition eyewear, leather goods, jewelry, curated artifacts, and exceptional objects. The gallery sits amid a desert garden of sculptural boulders and cacti surrounding the property help to set the Western mood.
Inside the space there are a variety of unique local touches, including an ornately hand-tooled vintage Ryon saddle, crafted at Ryon’s Saddle Shop in Fort Worth, Texas, in the early 1960s and a rare suite of original exhibition posters from several Fritz Scholder shows — evoking the artist’s deconstruction of romanticized stereotypes of Native Americans in art — alongside a a display of more than 20 pairs of vintage cowboy boots made in Texas between the 1940s and 1970s.
Jacque Marie Mage Austin
Courtesy of Jacque Marie Mage Austin
“I really wanted to capture this sort of lavish, ‘70s, intricate hand-finish on our furniture,” Mage said, including a suite of custom creations produced by Paris-based furniture design firm Hervet Manufacturier. They are finished in a distinctive mother-of-pearl lacquer, applied horizontally and vertically to echo the piping and satin facings of a classic Western tuxedo.
“The idea was to bring the language of stage-ready Western tailoring to the very surfaces of the space,” the founder said.
The ground floor includes a space for entertaining with a replica Western bar exclusively serving Japanese whisky, a wink to the eyewear’s connection to Japanese craftsmanship.
Jacque Marie Mage Austin
Courtesy of Jacque Marie Mage Austin
This year marked the brand’s 10-year anniversary and included a flurry of retail openings in Milan, London, Paris and Tokyo, with a location in New York’s SoHo planned for the second half of 2026.
