J.Lindeberg will open its largest store to date in Seoul on Tuesday.
The five-story, 3,274-square-foot location in the Gangnam district was designed in partnership with interior design firm Showmakers which has also worked with Nike, Fila, MCM and other brands.
“This flagship is designed to be an experience, not just a store,” said Hans-Christian Meyer, chief executive officer of J.Lindeberg. “With its opening, we’re taking J.Lindeberg to a whole new level, fully expressing who we are as a brand.”
The design sports the brand’s Clubhouse concept and each floor offers distinct experiences. The second floor, which houses the menswear, plays with depth and layered structures intended to be reminiscent of course hazards. The third floor, devoted to womenswear, incorporates architectural forms that are supposed to reference the motion of a golf swing.
The store was designed in partnership with Showmakers.
Courtesy of J.Lindeberg
The fourth and fifth floors are dedicated to VIP shopping experiences with personalized styling options, private appointments and a membership lounge inspired by a putting green cup. The rooftop includes a Swing Zone with an outdoor garden and the basement offers a customization area for shoppers to choose personalized logo placements and prints.
“Seoul is a city that pushes boundaries in fashion and innovation, making it the perfect place to bring our Clubhouse concept to life,” Meyer added.
The Sweden-based J.Lindeberg operates stores in its home country as well as Denmark, Norway and Finland. There is also a partner store in Dubai and the brand is wholesaled in 56 countries globally.
