It wasn’t that long ago that we regularly reported on buyers having a hard time scoring a fair deal on the Ford Bronco. From big markups to dealers selling the car out from under them, it was a seller’s market because Ford couldn’t make them fast enough. Inventory has caught up with demand, and for buyers that held out, now could be the time to grab a deal.
In 2021, Ford was smart to revitalize the Bronco nameplate and offer an interesting alternative to the Jeep Wrangler with a similar variety of body styles, powertrains, and trim levels. The Bronco struck the right balance between retro styling cues and a modern driving experience. With a starting price of just under $30,000, buyers could get a basic spec Bronco for what seemed to be a reasonable price. Unfortunately, demand outpaced supply. Some buyers waited up to two years for their order while others paid hefty premiums over the sticker price.
Of course, the market has now shifted. According to Autotrader, there are almost 27,000 new Broncos for sale, many of which are being offered with substantial discounts. Unfortunately, there are only about 300 units listed with manual transmissions, so choices are more limited if you want to row your own gears. Here is a sampling of some tempting deals.
I’m partial to green cars, and this Sasquatch packaged equipped, manual transmission Badlands with up to $5700 in savings would be more my style.
The cheapest car I was able to find is this two-door Big Bend trim at $6800 off the MSRP
If you really wanted to go all-in on the retro looks, how about this Heritage Edition at $7,000 off.
There is a solid selection of leftover 2023 Wildtracks with up to $10,000 on the hood.
I was surprised to see almost 9,000 Bronco Raptors listed, with most of the 2023 models advertising $10,000 to $14,000 off the MSRP.
Naturally, some of these advertised deals will include rebates that not everyone qualifies for, so be sure to request an itemized quote, but it does pay to cast a wide net and shop outside your market as some dealers are more motivated to move cars than others.
Tom McParland is a contributing writer for Jalopnik and runs AutomatchConsulting.com. He takes the hassle out of buying or leasing a car. Got a car buying question? Send it to [email protected]
