ONE MORE TIME: JW Anderson and Guinness are teaming again on a capsule collection just in time for St. Patrick’s Day on March 17.
The 17-piece, pub-inspired collection launched earlier this week and is being sold at stores including Selfridges, Nordstrom, Brown Thomas and I.T in China and Hong Kong.
The ad campaign features Little Simz and Joe Alwyn, and the collection includes workwear jeans with a signature harp logo inspired by vintage brewery uniforms. Bar mats have been transformed into black terrycloth zip-up hoodies and shorts with the Guinness logo. Pub carpets have become colorful wool sweaters with textured stitching. The sweaters are all made in Ireland.
There’s also an ombré brown knit sweater that mimics the colors of a perfectly poured pint. A shirt with a white collar has an embroidered verse from a 1938 Guinness ad that says: “In spring, ash woods are getting green/Often with a Guinness I am seen/In summer, when the days are long, ‘A Guinness, please’ is still my song.”
Joe Alwyn in the campaign for the JW Anderson and Guinness capsule collection.
The Northern Irish designer Jonathan Anderson said the partnership between the two brands is “so immediate, so culturally loaded, yet incredibly refined. For me, this collaboration felt like an opportunity to take that heritage and recontextualize it through the craft-led lens that defines JW Anderson today.”
Stephen O’Kelly, global brand director at Guinness, said the collaboration is a chance for JW Anderson “to connect with our shared Irish roots, express their individual style, and literally wear a piece of our combined legacy of craft and innovation.”
This is the second time that JW Anderson and the famous stout brand have collaborated. Their first capsule was in 2024.
